Application test for MA degree programmes
Master Degree Programme in International Marketing
You have to take an electronic knowledge test in English as part of the overall application test for International Marketing. This test takes approx. 2 hours.
In total, the application test for MA degree programmes takes 3 hours incl. the knowledge test.
Special preparation for the knowledge test is not necessary, since the questions are based on the knowledge of a prior successfully-completed and subject-relevant degree programme with a minimum of 180 ECTS credits. To give you an overview of the core areas of the knowledge test, please see the following reading list of introductory literature that the questions are based on:
Core area Business Administration:
- We do not recommend a special book on Business Administration. Please chose books of your own with the following content: Management; Organisation; Human Resource Management; Production; Materials Management; Social, Ecological and Economic Aspects of Sustainability
Core area Financial Accounting, Management Accounting, Cost Accounting:
- McLaney, Eddie; Atrill Peter; Accounting and Finance, An Introduction, Pearson
Core area Marketing:
- Kotler Principles of Marketing or Kotler Marketing Management or Kotler Strategic Marketing Management.
Core area International Marketing:
- Ghauri, Pervez; Cateora, Philip R: International Marketing, McGraw-Hill Education Ltd