BIG PictureTM – The Graz Innovation model

Contact: Hans Lercher, CAMPUS 02 University of Applied Sciences

The innovation model BIG PictureTM is a holistic, strategy-oriented and cyclical model that makes the complexity of innovation management virtually comprehensible at a glance as it covers aspects, such as strategy integration, the classification of innovation into categories ranging from incremental to radical innovation, operational processes and decision steps.

As BIG PictureTM was developed according to the quality assuring principles of Design Science, it is based on many years of practical experience with innovation projects in a range of companies and on the scientific analysis of existing innovation models.



If you are interested in the structure of BIG PictureTM and how it can be used, please feel free to download the BIG Picture Pocketbuch (German) free of charge