Marketing & Sales
Take off with a career in supreme business fields!
Are you a “people person”?
Do you want to have a successful career?
Are you creative?
Do you want to feel at home in international markets
Then we have just the right Degree Programme for you:
Bachelor Degree Programme in Marketing & Sales
What’s it all about?
What‘s it all about? This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.
Sales Manager Training
In a leadership role in sales management you will focus on the development and formulation of business strategy. Based on that, you will produce a sales strategy through which you will determine the sales concept of individual areas. You will be responsible for determining pricing & condition policy whilst playing a key role in the creation of product ranges and the customer service portfolio. The main duties of sales managers include shaping the organisational structure and the processes of the sales department. Today, modern sales management would be unimaginable without the appropriate planning and control aided by the help of data-supported key indicator systems.
Global markets await you and your company!
With an ever-changing business environment and development of new approaches for building skills necessary for success in modern International Marketing, the Master Degree Programme in International Marketing offers a new study plan, effective winter term 2018/19!
In order to prepare you well for the demanding and dynamically changing workplace of the 21st century, you need increasingly strong management skills, sound social skills and an in-depth knowledge of English. In addition, you will gain valuable exposure to:
- Management in Smart Industries
- Corporate Digitalisation
- Sustainable Company Management
A business practice project, carried out for and with companies and set within the broad field of marketing, aims at practicing the modern tools of marketing within a real business environment. Spanish, the second most spoken language in the world after English, is now available on an optional basis.
Cooperate with us:
Practice-oriented projects for and with companies are essential parts of CAMPUS 02’s educational goal “practical training on a university level”. It’s a sustainable win-win for both the company and degree programme. Find more information about our practical projects here.