Bachelor Degree Programme in
Marketing & Sales

What’s it all about?

This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.

Full-time or extra-occupational – the degree programme at a glance:

Facts

Semesters

Full-Time & Extra-Occupational

Extra-occupational: ideal for working professionals who want to further their education and for adults holding a school-leaving certificate who want to enter the working world during the programme.

Classes

Full-time: 15 weeks/semester
Generally Mon – Thu
occasional Fridays and Saturdays

Programme starts: 05 October, 2020

Extra-Occupational: 18 weeks/semester
Generally Fridays, 14:30 – 21:30
Saturdays, 08:00 – 16:00
occasional evenings during the week
At the beginning of the first semester: One intensive week from 14 – 18 September, 2020

Programme starts: 4 September, 2020

QUALIFICATION GAINED:

Bachelor of Arts in Business, BA

Approved study places

per full-time & extra-occupational degree programme

ECTS —> 180 CREDITS

Tuition fee: 363.36

Per semester. Plus Austrian National Union of Students’ contribution (currently 20,20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

Location

The Degree Programme

Would you like a successful professional career?
Do you enjoy talking to people?
Are you creative?
Do you want to feel at home in all international markets?
Yes? Then we have just the right degree programme for you:
The Degree Programme in Marketing & Sales

Go International

Internship in Austria or abroad
BEC Vantage Exam
25 % of course units are given in English
Optional second foreign language

Application process

01Online Application
02Admission Test
03Submission of further documents
04Personal interview conducted by an admission committee

Note: The Bachelor Degree Programme in Marketing & Sales is predominantly held in German. Therefore the application process is also done in German.

Application deadline: WS 20/21 closed

Admission criteria

School-leaving certificate (Matura, A-Levels, maturity diploma, etc.)
university entrance qualification exam
or a specialised professional qualification (apprenticeship, etc.) and additional examination by CAMPUS 02

Further Information

Eva-Maria Moitzi

CAMPUS 02 University of Applied Sciences
Degree Programme in International Marketing & Sales Management
Körblergasse 126, 8010 Graz, Austria

+43 316 6002-686

imsm@campus02.at

The Path to Your Programme

Applications for the winter semester will be possible in autumn

Admission Criteria

Online Application

The path to your programme begins with registering. Once registered, you can apply online.

More information on applying online

BA Application Test

During the online application you can choose your preferred Bachelor application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.

More information on the application test

Submission of Application Documents

After the application test you have a week’s time to submit further application documents online and to complete your application.

More information on applying

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

More information on the personal interview

APPLY NOW!

Success in Business Is Market-Driven!

The best product, a grand idea and outstanding internal organisation are worth less when a single link is missing – the link to the customers. In the entrepreneurial process, marketing and sales are the only two areas with permanent and direct contact to the market.

Besides particular personal requirements, a distinct sense of responsibility and entrepreneurial understanding are required for career positions in these areas. Therefore, the Degree Programme in International Marketing & Sales Management is taught based on market-oriented company management.

INTERNSHIP

Learning by doing

The idea behind the internship is to give students the chance to gather professional experience besides their practice-oriented training at CAMPUS 02. This way, they get an early insight into the demands of the real business world.

Full-time students are required to gather 13 weeks of internship experience in the 5^th semester.

Extra-occupational students who cannot provide proof of relevant professional experience are also required to gather 13 weeks of internship experience in the 5^th semester.

Students can choose whether they want to do the internship in Austria or abroad. Gaining professional experience abroad puts students on the track to a successful career. They are given the opportunity to establish international connections, put theory into practice and get an insight into the other countries’ business worlds. Internships done abroad are special experiences that benefit students’ lives and shape their personalities.

Timetable

Fullscreen

1. Semester

2. Semester

3. Semester

4. Semester

5. Semester

6. Semester

4 ECTS

ACCOUNTING

5 ECTS

BUSINESS ADMINISTRATION

3 ECTS

COMMUNICATION

2 ECTS

FUNDAMENTALS OF WRITING ACADEMIC THESES

0.5 ECTS

INTERNSHIP

3.5 ECTS

INTRODUCTION TO BUSINESS ENGLISH

2.5 ECTS

MARKETING

3.5 ECTS

MATHEMATICS AND STATISTICS

2 ECTS

SALES

4 ECTS

SELF MANAGEMENT

3.5 ECTS

ACCOUNTING

3 ECTS

COMMUNICATION

2.5 ECTS

CUSTOMER ORIENTED MARKETING

3.5 ECTS

FUNDAMENTALS OF WRITING ACADEMIC THESES

3.5 ECTS

INTRODUCTION TO BUSINESS ENGLISH

2 ECTS

MANAGEMENT TOOLS

1.5 ECTS

MARKET RESEARCH

2.5 ECTS

MARKETING

2 ECTS

MATHEMATICS AND STATISTICS

4 ECTS

OPERATIVE MARKETING 1

2 ECTS

SALES

3.5 ECTS

BUSINESS ENGLISH BEC

1.5 ECTS

CUSTOMER ORIENTED MARKETING

0.5 ECTS

INTERNATIONAL MARKETING/SALES MANAGEMENT

3.5 ECTS

INTERNSHIP

3 ECTS

IT APPLICATIONS RELEVANT TO MARKETING

2 ECTS

MANAGEMENT TOOLS

4.5 ECTS

MARKET RESEARCH

6.5 ECTS

OPERATIVE MARKETING 2

4 ECTS

SALES CONTROLLING

0.5 ECTS

SALES MANAGEMENT

1 ECTS

TEAM

4 ECTS

DIRECT CUSTOMER COMMUNICATION

2.5 ECTS

ENGLISH FOR PRESENTATIONS AND MEETINGS

6.5 ECTS

INTERNATIONAL MARKETING

0.5 ECTS

INTERNSHIP

2 ECTS

IT APPLICATIONS RELEVANT TO MARKETING

4.5 ECTS

LEGAL ASPECTS

4 ECTS

MARKETING PRACTICE

6.5 ECTS

SALES MANAGEMENT

5 ECTS

SECTORAL MARKETING

1 ECTS

TEAM

22.5 ECTS

INTERNSHIP

3.5 ECTS

PROCESS AND QUALITY MANAGEMENT

3 ECTS

SPECIAL FORMS OF MARKETING

1 ECTS

WRITING ACADEMIC THESIS

2.5 ECTS

ENGLISH FOR PRESENTATIONS AND MEETINGS

6.5 ECTS

ENTREPRENEURIAL DECISION MAKING

8 ECTS

MANAGEMENT

3 ECTS

PROFESSIONAL DEVELOPMENT

2 ECTS

SPECIAL FORMS OF MARKETING

8 ECTS

WRITING ACADEMIC THESIS

30 Credits

180 Credits

For more information, please click on the course unit in the timetable.

JOBS WITH A FUTURE

With a CAMPUS 02 University of Applied Sciences degree, the way to many careers has been paved. Work as an expert in export or marketing/sales, an employee in the communication or marketing/sales accounting department, as a sales or marketing assistant, CEO assistant, sales representative, customer relationship manager, junior product manager or project team member – you have many options.

FIELDS OF ACTIVITY

Marketing & Sales graduates are favoured academic experts with a strong sense of responsibility and entrepreneurial understanding. Fields of activity in successful businesses include:

Contribution to defining marketing and sales strategies
Market development and expansion support
Market analysis, marketing and sales controlling
Customer service, sales preparation and direct contact with customers
Customer and competition analysis, customer relationship management
Business and product communication
E-marketing and e-selling
Depending on the elective module taken: export or personal selling

Views & Voices

We have already been able to win four students from the Degree Programmes in International Marketing & Sales Management as employees at our company and they have enriched our young and highly motivated team tremendously. The proactive communication style Marketing & Sales students have with customers as well as their market-oriented perspective are absolutely essential for success on the market. Many companies are only able to gain a clear competitive edge when our innovative technologies are combined with the theoretical and technical expertise from Marketing & Sales. Students and graduates from this particular field can therefore greatly contribute to positive corporate development. At our company, they have already provided consulting to big, international customers and market leaders after an appropriate onboarding process and have also developed concepts that use solutions involving augmented reality, app and web technologies or artificial intelligence to support our customers in achieving their marketing and sales objectives.

Claus Degendorfer

Captain for the academic year 2019 Bachelor

CEO at CodeFlügel GmbH

As a significant food retailer in Austria, HOFER is particularly interested in finding committed and motivated employees with strong communication skills and an interest in trade. With a Bachelor’s Degree in Marketing & Sales, graduates do not only possess these traits, they are also equipped with a complete toolkit and practical experience. The wide range of targeted course units is combined with a practice-oriented internship to prepare students for the labour market in a structured manner. It is the understanding of the economy, market and people blended with adequate flexibility as well as network and lateral thinking that are essential for entrepreneurial success.

Kerstin Spielmann

Captain for the academic year 2018 Bachelor

Managing Director Branch Office Hausmannstätten/HOFER KG

An important objective of any entrepreneurial activity is to generate extraordinary consumer benefits. One of the main tasks in marketing and sales is to communicate a company’s positioning and product differentiation. The rapidly increasing role of communication and business processing via web-based technologies requires new approaches and concepts. At CAMPUS 02 University of Applied Sciences, students acquire comprehensive and practice-oriented skills needed to solve these complex issues in marketing and sales.

Herbert Pfeilstecher

Captain for the academic year 2017 Bachelor

Chair of Managing Board/CEO Sattler AG

The practical experience of our lecturers combined with theoretical input from the degree programme encourages you to think outside the box of your own field. It is the perfect requirement for strong career performance.

Kevin Auner

BA graduate, extra-occupational

Sales – Environmental Technology, BT-Wolfgang Binder GmbH

The Bachelor Degree Programme offers the ideal combination of theory and practice allowing graduates to embark quickly on their career. The specialist knowledge acquired constitutes optima support for them to be able to prove themselves in the challenging tasks of daily working life.

Lydia Bachmaier

BA Graduate, full-time Marketing & Sales