Contrast
DE | EN
x

Bachelor Degree Programme in
Marketing & Sales

What’s it all about?

This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.

Full-time or extra-occupational – the degree programme at a glance:

Facts

6
Semesters

Full-Time & Extra-Occupational

Extra-occupational: ideal for working professionals who want to further their education and for adults holding a school-leaving certificate who want to enter the working world during the programme.

Classes

Full-time: 15 weeks/semester
Generally Mo – Thu
occasional Fridays and Saturdays

Programme starts: 03 October, 2017

Extra-Occupational: 18 weeks/semester
Generally Fridays, 14.30 – 21.30
occasional evenings during the week
Saturdays, 08.00 – 16.00
At the beginning of the first semester: One intensive week from 18 – 23 September, 2017

Programme starts: 9 September, 2017

QUALIFICATION GAINED:

Bachelor of Arts in Business, BA

Approved study places

per full-time & extra-occupational degree programme

55

ECTS —> 180 CREDITS
Tuition fee: 363.36
Per semester. Plus Austrian National Union of Students’ contribution (currently 19.20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

Location

The Degree Programme

Would you like a successful professional career?
Do you enjoy talking to people?
Are you creative?
Do you want to feel at home in all international markets?
Yes? Then we have just the right degree programme for you:
The Degree Programme in Marketing & Sales

 

Go International

  • Internship in Austria or abroad
  • BEC Vantage Exam
  • 25 % of course units are given in English
  • Optional second foreign language

Application process

  • 01Online registration
  • 02Written admission test
  • 03Submission of further documents
  • 04Personal interview conducted by an admission committee

Note: The Bachelor Degree Programme in Marketing & Sales is predominantly held in German. Therefore the application process is also done in German.

Application deadline: End of June

Admission criteria

  • School-leaving certificate (Matura, A-Levels, maturity diploma, etc.)
  • university entrance qualification exam
  • or a specialised professional qualification (apprenticeship, etc.) and additional examination by CAMPUS 02

Further Information

Eva-Maria Moitzi

CAMPUS 02 University of Applied Sciences
Degree Programme in International Marketing & Sales Management
Körblergasse 126, 8010 Graz, Austria

The Path to Your Programme

Application deadline: 30 June 2017

 

Admission Criteria

Online Registration

The path to your programme begins with registering. Once registered, you can apply online.

BA Application Test

During the online application you can choose your preferred Bachelor application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.

 

Application

After the application test you have time to submit further application documents online. Mandatory documents however, should be submitted before the test.

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

Success in Business Is Market-Driven!

The best product, a grand idea and outstanding internal organisation are worth less when a single link is missing – the link to the customers. In the entrepreneurial process, marketing and sales are the only two areas with permanent and direct contact to the market.

Besides particular personal requirements, a distinct sense of responsibility and entrepreneurial understanding are required for career positions in these areas. Therefore, the Degree Programme in International Marketing & Sales Management is taught based on market-oriented company management.

Icon International

INTERNSHIP

Learning by doing

The idea behind the internship is to give students the chance to gather professional experience besides their practice-oriented training at CAMPUS 02. This way, they get an early insight into the demands of the real business world.

Full-time students are required to gather 13 weeks of internship experience in the 5th semester.

Extra-occupational students who cannot provide proof of relevant professional experience are also required to gather 13 weeks of internship experience in the 5th semester.

Students can choose whether they want to do the internship in Austria or abroad. Gaining professional experience abroad puts students on the track to a successful career. They are given the opportunity to establish international connections, put theory into practice and get an insight into the other countries’ business worlds. Internships done abroad are special experiences that benefit students’ lives and shape their personalities.

Semester: 01 02 03 04 05 06

Timetable

Fullscreen
1. Semester
2. Semester
3. Semester
4. Semester
5. Semester
6. Semester
4 ECTS
ACCOUNTING
5 ECTS
BUSINESS ADMINISTRATION
3 ECTS
COMMUNICATION
2 ECTS
FUNDAMENTALS OF WRITING ACADEMIC THESES
0.5 ECTS
INTERNSHIP
3.5 ECTS
INTRODUCTION TO BUSINESS ENGLISH
2.5 ECTS
MARKETING
3.5 ECTS
MATHEMATICS AND STATISTICS
2 ECTS
SALES
4 ECTS
SELF MANAGEMENT
3.5 ECTS
ACCOUNTING
3 ECTS
COMMUNICATION
2.5 ECTS
CUSTOMER ORIENTED MARKETING
3.5 ECTS
FUNDAMENTALS OF WRITING ACADEMIC THESES
3.5 ECTS
INTRODUCTION TO BUSINESS ENGLISH
2 ECTS
MANAGEMENT TOOLS
1.5 ECTS
MARKET RESEARCH
2.5 ECTS
MARKETING
2 ECTS
MATHEMATICS AND STATISTICS
4 ECTS
OPERATIVE MARKETING 1
2 ECTS
SALES
3.5 ECTS
BUSINESS ENGLISH BEC
1.5 ECTS
CUSTOMER ORIENTED MARKETING
0.5 ECTS
INTERNATIONAL MARKETING
3.5 ECTS
INTERNSHIP
3 ECTS
IT APPLICATIONS RELEVANT TO MARKETING
2 ECTS
MANAGEMENT TOOLS
4.5 ECTS
MARKET RESEARCH
6.5 ECTS
OPERATIVE MARKETING 2
4 ECTS
SALES CONTROLLING
0.5 ECTS
SALES MANAGEMENT
1 ECTS
TEAM
4 ECTS
DIRECT CUSTOMER COMMUNICATION
2.5 ECTS
ENGLISH FOR PRESENTATIONS AND MEETINGS
6.5 ECTS
INTERNATIONAL MARKETING
0.5 ECTS
INTERNSHIP
2 ECTS
IT APPLICATIONS RELEVANT TO MARKETING
4.5 ECTS
LEGAL ASPECTS
4 ECTS
MARKETING PRACTICE
6.5 ECTS
SALES MANAGEMENT
5 ECTS
SECTORAL MARKETING
1 ECTS
TEAM
22.5 ECTS
INTERNSHIP
3.5 ECTS
PROCESS AND QUALITY MANAGEMENT
3 ECTS
SPECIAL FORMS OF MARKETING
1 ECTS
WRITING ACADEMIC THESIS
2.5 ECTS
ENGLISH FOR PRESENTATIONS AND MEETINGS
6.5 ECTS
ENTREPRENEURIAL DECISION MAKING
8 ECTS
MANAGEMENT
3 ECTS
PROFESSIONAL DEVELOPMENT
2 ECTS
SPECIAL FORMS OF MARKETING
8 ECTS
WRITING ACADEMIC THESIS
30 Credits
30 Credits
30 Credits
30 Credits
30 Credits
30 Credits
180 Credits

JOBS WITH A FUTURE

With a CAMPUS 02 University of Applied Sciences degree, the way to many careers has been paved. Work as an expert in export or marketing/sales, an employee in the communication or marketing/sales accounting department, as a sales or marketing assistant, CEO assistant, sales representative, customer relationship manager, junior product manager or project team member – you have many options.

Studierende Business Meeting

FIELDS OF ACTIVITY

Marketing & Sales graduates are favoured academic experts with a strong sense of responsibility and entrepreneurial understanding. Fields of activity in successful businesses include:

  • Contribution to defining marketing and sales strategies
  • Market development and expansion support
  • Market analysis, marketing and sales controlling
  • Customer service, sales preparation and direct contact with customers
  • Customer and competition analysis, customer relationship management
  • Business and product communication
  • E-marketing and e-selling
  • Depending on the elective module taken: export or personal selling

Views & Voices

An important objective of any entrepreneurial activity is to generate extraordinary consumer benefits. One of the main tasks in marketing and sales is to communicate a company’s positioning and product differentiation. The rapidly increasing role of communication and business processing via web-based technologies requires new approaches and concepts. At CAMPUS 02 University of Applied Sciences, students acquire comprehensive and practice-oriented skills needed to solve these complex issues in marketing and sales.
Herbert Pfeilstecher
Captain for the academic year 2017 Bachelor
Chair of Managing Board/CEO Sattler AG
Every company, regardless of its sector, relies on people who leave university with the best prerequisites for success in the business world. The best prerequisites are those that meet job demands with theoretical and practical skills. Rather than considering the subject Marketing and Sales as a general and abstract sharing of knowledge, CAMPUS 02 has always aimed to see it as an essential and practical discussion of the existence of businesses in a strongly competitive world. A positive attitude towards this competition and the willingness to work hard are considered important traits that are already fostered in academic education and in vocational training.
Markus Mair
Captain for the academic year 2016 Bachelor
CEO, Styria Media Group AG
Portraitfoto Günter Leitner

Mega trends like globalisation, digitalisation and demographic transition successively change the existing market environment and its mechanisms. Based on strong Austrian industries, services and innovations, the Degree Programme in Marketing & Sales with its consistent market and customer orientation as well as attractive communication ensure the success of Styrian businesses.

The knowledge and understanding of business processes acquired in the Degree Programme in Marketing & Sales make our students a valuable input to companies. They represent a sensitive interface between company and market, and contribute to the business strategy orientation. Thereby, they guarantee positive handling of continuously changing processes, challenges and opportunities!

Günter Leitner
Captain for the academic year 2015 Bachelor
Managing Director, MONDI Styria
Michael Strobl
Captain for the academic year 2015 Bachelor
Managing Director, MONDI Coating
Portraitfoto Michael Strobl
Portraitfoto von Kevin Auner
The practical experience of our lecturers combined with theoretical input from the degree programme encourages you to think outside the box of your own field. It is the perfect requirement for strong career performance.
Kevin Auner
BA graduate, extra-occupational
Sales – Environmental Technology, BT-Wolfgang Binder GmbH
The Bachelor Degree Programme offers the ideal combination of theory and practice allowing graduates to embark quickly on their career. The specialist knowledge acquired constitutes optima support for them to be able to prove themselves in the challenging tasks of daily working life.
Lydia Bachmaier
BA Graduate, full-time Marketing & Sales
Portraitfoto von Lydia Bachmaier

Team

Head of Degree Programme

Karin Madenberger
Bettina Stangl
Dietmar Wünschl

Karin Madenberger

Head of Degree Programme

Bettina Stangl

Deputy Head of Degree Programme

Administration
Coordinator Marketing & PR

Dietmar Wünschl

Deputy Head of Degree Programme

Teaching

Lecturers & Research Scientists: Full-Time

Christine Daul
(Tuesday - Friday)
Martin Duque
Georg Jungwirth
Dagmar Klampfl
(currently on maternity leave)
Eva Koban-Röß
Astrid Oberzaucher

Christine Daul

Research Assistant

Coordinator Student Projects and R&D Projects

Martin Duque

Lecturer & Research Scientist

Coordinator R&D

Georg Jungwirth

Lecturer & Research Scientist

Dagmar Klampfl

Research Assistant

Eva Koban-Röß

Lecturer & Research Scientist

Coordinator Division Marketing

Astrid Oberzaucher

Lecturer & Research Scientist

Coordinator Transfer Projects

Claudia Pukl
Krista Sauerwald
Oliver Wieser
Veronika Wolf
Dietmar Wünschl

Claudia Pukl

Lecturer & Research Scientist

Coordinator Divison Personality Development

Krista Sauerwald

Lecturer & Research Scientist

Coordinator Division International Marketing

Oliver Wieser

Lecturer & Research Scientist

Coordinator Division Sales Management

Veronika Wolf

Research Assistant

Coordinator International Coordinator Internship

Dietmar Wünschl

Lecturer & Research Scientist

Coordinator Division Management

Lecturers & Research Scientists: Part-Time

Administration

Daniela Breitegger
(Monday to Friday mornings)
Eva-Maria Moitzi
Brigitta Pinegger
(Tuesday - Friday)
Angelika Strein
(Tuesday- Friday)
Marianne Werber

Daniela Breitegger

Office Manager

Coordinator Student Services

Eva-Maria Moitzi

Office Manager

Coordinator Office, Degree Programme IMSM

Brigitta Pinegger

Office Manager

Coordinator Student Services

Angelika Strein

Office Manager

Coordinator Student Services

Marianne Werber

Office Manager

Coordinator Student Services

Info-Lounge

We kindly invite you to our Info Lounge at CAMPUS 02 University of Applied Sciences from 4 to 6 pm to join us in an information event all about the Bachelor and Master degree programmes. The event is an opportunity for you to ask questions directly to our teams about our degree programmes. Get to know the spirit of CAMPUS 02: Participate in taster classes and benefit from personal... more info

Events

Thu, 30. November
Info-Lounge
We kindly invite you to our Info Lounge at CAMPUS 02... more info
Zwei Studierende vor einem Laptop in der Aula
Thu, 18. January
Info-Lounge
We kindly invite you to our Info Lounge at CAMPUS 02... more info
Zwei Studierende vor einem Laptop in der Aula
Thu, 22. February
Info-Lounge
We kindly invite you to our Info Lounge at CAMPUS 02... more info
Sat, 14. April
Info-Brunch
CAMPUS 02’s five fields of study kindly invite you to... more info
Thu, 17. May
Info Lounge
We kindly invite you to our Info Lounge at CAMPUS 02... more info
Sat, 16. June
Info-Brunch
CAMPUS 02’s five fields of study kindly invite you to... more info
Campus Life Community Life City Life

Durch die weitere Nutzung der Seite stimmst du der Verwendung von Cookies zu. Weitere Informationen

Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.

Schließen