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Master Degree Programme in
International Marketing

With an ever-changing business environment and development of new approaches for building skills necessary for success in modern International Marketing, the Master Degree Programme in International Marketing offers a new study plan, effective winter term 2018/19!
In order to prepare you well for the demanding and dynamically changing workplace of the 21st century, you need increasingly strong management skills, sound social skills and an in-depth knowledge of English. In addition, you will gain valuable exposure to:

  • Management in Smart Industries
  • Corporate Digitalisation
  • Sustainable Company Management

A business practice project, carried out for and with companies and set within the broad field of marketing, aims at practicing the modern tools of marketing within a real business environment. Spanish, the second most spoken language in the world after English, is now available on an optional basis. Welcome to tomorrow’s business world with the new Master Degree Programme in International Marketing!

The Master Degree Programme in International Marketing offers:

  • All professional competencies needed to meet the requirements for demanding activities in the area of international marketing: from the strategic development to the practical application
  • The complete personal skill set needed to successfully fulfil management tasks
  • Professional handling of the challenges posed by corporate digitalization
  • Personal confidence for dealing with clients from different cultures and countries
  • Excellent professional English
  • Spanish skills on an optional basis

 

The degree programme at a glance:

Facts

4
Semesters

Extra-Occupational

Ideal for the working professionals who want to develop further and for students without professional experience who want to enter the working world during the programme.

CLASSES

Extra-occupational:

Generally Fridays, 14.30 – 21.30
occasional evenings during the week
Saturdays, 08.00 – 16.00
At the beginning of the first semester: One intensive week from 18 – 23 September, 2017

Programme starts: 8 September, 2017

QUALIFICATION GAINED:

Master of Arts in Business, MA

Earth

  • All lectures in English
  • Second foreign language

Approved study places

30

ECTS —> 120 CREDITS
TUITION FEE: 363.36
Per semester. Plus Austrian National Union of Students’ contribution (currently 19.20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

LOCATION

Focus

The Master Degree Programme in International Marketing was designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company.

Application process

  • 01Online registration
  • 02Written admission test
  • 03Submission of further documents
  • 04Personal interview conducted by an admission committee

Application deadline: 24 August 2017

ADMISSION CRITERIA

The admission criterion for the Master Degree Programme in International Marketing is a completed, subject-relevant Bachelor or Diploma degree programme from a recognised, postsecondary academic institution in Austria or abroad.

The two-level system of academic training (Bachelor’s and Master’s) also allows graduates from other degree programmes and other home and foreign universities of applied sciences to study a Master’s degree at CAMPUS 02.

Further information

Further Information

Bettina Stangl

CAMPUS 02 University of Applied Sciences
Degree Programme in International Marketing & Sales Management
Körblergasse 126, 8010 Graz, Austria

The Path to Your Programme

Application deadline: 24 August 2017


Admission Criteria


Online Registration

The path to your programme begins with registering. Once registered, you can apply online.

MA Application Test

During the online application you can choose your preferred Master application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.

Application

After the application test you have time to submit further application documents online. Mandatory documents however, should be submitted before the test.

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

Global markets await you and your company!

International marketing managers play a key role in company strategy development. This includes the preparation of international-oriented positioning, market and product strategies as well as preparing the implementation of these strategies in global markets. In addition to fundamental marketing expertise, self-organisation capacities and problem-solving skills, together with conflict management and cooperation skills, are of the utmost importance.

The Master Degree Programme in International Marketing was therefore designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company. Necessary personal skills are honed in a seminar series on management development.

Semester: 01 02 03 04

Timetable

Fullscreen
1. Semester
2. Semester
3. Semester
4. Semester
3.5 ECTS
CUSTOMER MANAGEMENT
5.5 ECTS
EXPORT SPECIFICS
3 ECTS
INTERNATIONAL MANAGEMENT
5.5 ECTS
INTERNATIONAL PRODUCT AND BRANDING POLICY
2.5 ECTS
MANAGEMENT DEVELOPMENT
1 ECTS
MANAGEMENT DEVELOPMENT ROOM
2.5 ECTS
SECOND FOREIGN LANGUAGE
6.5 ECTS
STRATEGIC MANAGEMENT
3.5 ECTS
CUSTOMER MANAGEMENT
2 ECTS
ECONOMIES
4.5 ECTS
EXPORT SPECIFICS
7 ECTS
INTERNATIONAL MANAGEMENT
2 ECTS
INTERNATIONAL PRODUCT AND BRANDING POLICY
1.5 ECTS
MANAGEMENT DEVELOPMENT
1 ECTS
MANAGEMENT DEVELOPMENT ROOM
3 ECTS
SECOND FOREIGN LANGUAGE
1.5 ECTS
SPECIAL FORMS OF MANAGEMENT
4 ECTS
STRATEGIC MANAGEMENT
6 ECTS
E-BUSINESS AND ITS LIMITATIONS
1.5 ECTS
ECONOMIES
3.5 ECTS
MANAGEMENT DEVELOPMENT
1 ECTS
MANAGEMENT DEVELOPMENT ROOM
13.5 ECTS
MASTER THESIS
3 ECTS
SECOND FOREIGN LANGUAGE
1.5 ECTS
SPECIAL FORMS OF MANAGEMENT
4 ECTS
HUMAN RESOURCE MANAGEMENT
1.5 ECTS
MANAGEMENT DEVELOPMENT
1 ECTS
MANAGEMENT DEVELOPMENT ROOM
20.5 ECTS
MASTER THESIS
3 ECTS
SECOND FOREIGN LANGUAGE
30 Credits
30 Credits
30 Credits
30 Credits
120 Credits

CAREER PROSPECTS

Due to increasing market internationalisation and liberalisation, Masters in International Marketing are in great demand from companies active worldwide. Intercultural aspects of the job set high standards for future managers as regards technical and personal skills. An international marketer is clearly also able to execute marketing agendas for the local market.

Potential roles for Masters in International Marketing include:

  • Head of Marketing Department
  • Marketing Project Manager (market entry, product introduction)
  • Product Manager
  • Brand Manager
  • Customer Relationship Manager
  • Senior Export Executive
  • Marketing Controller
International business concept with businessman on New York city background with network on map and sunlight

CAREER OPPORTUNITIES

Potential areas of activity for graduates of the Master Degree Programme in International Marketing:

  • Strategy development and strategy implementation for developing and expanding international markets
  • Conception and structuring of marketing activities for products, brands and markets
  • Conception and management of online and mobile marketing activities
  • International branding policy
  • Professional customer relationship and complaint management
  • Product and category management
  • Marketing planning and controlling
  • Professional intercultural customer communication
  • Managing and operating a marketing and/or communication department
  • Public Relations

 

Views & Voices

Portraitfoto Christoph Holzer

Marketing is a number of measures taken in and outside a company and means that these measures are also communicated in and outside the company. The main objective is to improve a company’s reputation especially by embedding their positive and positively emotionalised image in suppliers’, customers’ and employees’ “gut feeling”. The skills needed to do so are imparted in the Degree Programme in International Marketing – “your” company will reap long-term benefits.

Christoph Holzer
Captain for the 2017 academic year International Marketing
CEO, Management Board SPAR Österreichische Warenhandels AG
Marketing may well be defined on the basis of all entrepreneurial activities when it comes to evaluate trends, prospectives and demands on an uncounted variety of markets. The Master Programme in International Marketing will provide you the most effective and innovative of  tools to develop critically fruitful strategies on an international scale to target global sales activities.
Johannes Schick
Captain for the 2016 academic year International Marketing
CEO, Stölzle-Oberglas GmbH
Portraitfoto Johannes Schick
Portrtaitfoto Jörg Rosegger

Whereas the markets of the past can be characterized with relatively stable conditions, change is the only constant for today's corporations. The master degree programme in International Marketing will prepare you with the critical know-how and tools necessary to master the dynamic business challenges of the future.

Jörg Rosegger
Captain for the 2015 academic year International Marketing
Member of the Board, Binder + Co
Solid knowledge of the areas of management, leadership and international marketing management as well as a number of courses targeting personal and organisational development: The Master Degree in International Marketing prepares you perfectly to explore international markets. What are you waiting for?    
Maximilian Keiper
BA Graduate, MA Graduate
Junior Product Manager, Sattler SUN-TEX GmbH
Portraitfoto von Maximilian Keiper

Team

Head of Degree Programme

Karin Madenberger
Bettina Stangl
Dietmar Wünschl

Karin Madenberger

Head of Degree Programme

Bettina Stangl

Deputy Head of Degree Programme

Administration
Coordinator Marketing & PR

Dietmar Wünschl

Deputy Head of Degree Programme

Teaching

Lecturers & Research Scientists: Full-Time

Christine Daul
(Tuesday - Friday)
Martin Duque
Georg Jungwirth
Dagmar Klampfl
(currently on maternity leave)
Eva Koban-Röß
Astrid Oberzaucher

Christine Daul

Research Assistant

Coordinator Student Projects and R&D Projects

Martin Duque

Lecturer & Research Scientist

Coordinator R&D

Georg Jungwirth

Lecturer & Research Scientist

Dagmar Klampfl

Research Assistant

Eva Koban-Röß

Lecturer & Research Scientist

Coordinator Division Marketing

Astrid Oberzaucher

Lecturer & Research Scientist

Coordinator Transfer Projects

Claudia Pukl
Krista Sauerwald
Oliver Wieser
Veronika Wolf
Dietmar Wünschl

Claudia Pukl

Lecturer & Research Scientist

Coordinator Divison Personality Development

Krista Sauerwald

Lecturer & Research Scientist

Coordinator Division International Marketing

Oliver Wieser

Lecturer & Research Scientist

Coordinator Division Sales Management

Veronika Wolf

Research Assistant

Coordinator International Coordinator Internship

Dietmar Wünschl

Lecturer & Research Scientist

Coordinator Division Management

Lecturers & Research Scientists: Part-Time

Administration

Daniela Breitegger
(Monday to Friday mornings)
Eva-Maria Moitzi
Brigitta Pinegger
(Tuesday - Friday)
Angelika Strein
(Tuesday- Friday)
Marianne Werber

Daniela Breitegger

Office Manager

Coordinator Student Services

Eva-Maria Moitzi

Office Manager

Coordinator Office, Degree Programme IMSM

Brigitta Pinegger

Office Manager

Coordinator Student Services

Angelika Strein

Office Manager

Coordinator Student Services

Marianne Werber

Office Manager

Coordinator Student Services

Info-Lounge

We kindly invite you to our Info Lounge at CAMPUS 02 University of Applied Sciences from 4 to 6 pm to join us in an information event all about the Bachelor and Master degree programmes. The event is an opportunity for you to ask questions directly to our teams about our degree programmes. Get to know the spirit of CAMPUS 02: Participate in taster classes and benefit from personal... more info

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