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Master

Master Degree Programme in Sales Management

Become a Sales Manager

Based on your contribution to the development and definition of business strategies as a senior sales manager, you develop a sales strategy and derive concepts for individual areas. You are responsible for cost and conditions policy and are deeply involved in designing the product range and customer service portfolio.

Your key sales management tasks also include organising and leading the sales department. Nowadays, modern sales control is no longer possible without qualified planning and management using data-based indicator systems.

Master Degree Programme in International Marketing

Global markets await you and your company!

International marketing managers require solid specialist marketing knowledge as well as a deep understanding of internal requirements and frameworks. A weighty share of business strategy development and the resulting marketing strategy of a company are down to them. This includes, amongst others, the development of global-facing positioning, market and product strategies, and the preparation of the implementation of these strategies on all markets across the world. Successful marketers also need the personal potential for self-organisation and problem-solving, whilst being equipped with conflict skills, cooperation ability, entrepreneurial thinking, flexibility in thinking and dealings, and the willingness to continually learn and develop.

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