Marketing & Sales
TOGETHER WE’RE BETTER!
A functioning cooperation between marketing and sales is essential to attract customers along the customer journey, to convince them and to retain them in the long term. A close and cooperative exchange between these two disciplines and the development of common goals therefore contributes significantly to the success of a company. By combining theory and practice, our students develop all the skills and competences needed in digital marketing and sales and are therefore perfectly prepared for their daily business in these discipline.
You’ve always asked yourself:
- How do I actively shape the future in Marketing & Sales?
- How do I manage communication on all channels?
- How do I reach new customers and bind them to the company?
- How do I find the right arguments to convince my customers in sales talks?
We have the right answers!
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What’s it all about?
A dynamic economy and new business models require agile teaching. Experts from the industry and an innovative curriculum enable a highly practice-oriented academic education in full-time or extra-occupational form. The focus is primarily on the development of digital skills. In addition, a well-balanced combination of face-to-face and online teaching is designed to bring more flexibility into your daily study routine.
The Bachelor Degree Programme in Marketing & Sales provides you with all the skills you need to actively shape the future as an expert in marketing and sales. In basic modules such as marketing, sales, digitalisation, market research, budgeting and controlling, you will acquire extensive knowledge about successful and market-oriented management. In the advanced modules you will become fit for the digital world in marketing and sales!
Study the future!
Societies and their markets are experiencing profound changes due to new media. The resulting communication channels and the availability of information have pervaded our daily lives. Companies and consumers are reacting to this dynamic environment and are required to position themselves, not only on social networks such as Instagram, Snapchat and Twitter, but to also and simultaneously integrate themselves using conventional marketing channels. This opens up new horizons for marketers and innovative platforms enable companies to actively employ previously non-existent touchpoints to current and potential customers.
The course contents of the 4-semester Master degree programme are aimed at working professionals who are already enthusiastic about marketing (traditional or digital). The focus is on business administration training with an emphasis on the practical skills required when using digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. In addition, the graduates are prepared for leading positions in core areas of management and receive training in leadership-relevant social competence.
Sales Manager Training
In a leadership role in sales management you will focus on the development and formulation of business strategy. Based on that, you will produce a sales strategy through which you will determine the sales concept of individual areas. You will be responsible for determining pricing & condition policy whilst playing a key role in the creation of product ranges and the customer service portfolio.
The main duties of sales managers include shaping the organisational structure and the processes of the sales department. Today, modern sales management would be unimaginable without the appropriate planning and control aided by the help of data-supported key indicator systems. Modern marketing/sales tools are practically trained in a practical project with and for companies.
Cooperate with us:
Practice-oriented projects for and with companies are essential parts of CAMPUS 02’s educational goal “practical training on a university level”. In this way, our students already gain relevant practical experience during their studies. In addition, the students establish valuable contacts with companies in the region and acquire soft skills that go beyond their professional competences and thus contribute to the development of their professional and individual profiles. It’s a sustainable win-win for both the company and degree programme. Find more information about our practical projects here.