Marketing & Sales
Take off with a career in supreme business fields!
Are you a “people person”?
Do you want to have a successful career?
Are you creative?
Do you want to feel at home in international markets
Then we have just the right Degree Programme for you:
Bachelor Degree Programme in Marketing & Sales
What’s it all about?
What‘s it all about? This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.
Study the future!
Companies and their markets are experiencing profound changes due to new media. The resulting communication channels and the availability of information have pervaded our daily lives. Companies and consumers are reacting to this dynamic environment and are required to position themselves, not only on social networks such as Instagram, Snapchat and Twitter, but to also and simultaneously integrate themselves using conventional marketing channels. This opens up new horizons for marketers and innovative platforms enable companies to actively employ previously non-existent touchpoints to current and potential customers.
The course contents of the 4-semester Master degree programme are aimed at working professionals who are already enthusiastic about marketing (traditional or digital). The focus is on business administration training with an emphasis on the practical skills required when using digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. In addition, the graduates are prepared for leading positions in core areas of management and receive training in leadership-relevant social competence
Sales Manager Training
In a leadership role in sales management you will focus on the development and formulation of business strategy. Based on that, you will produce a sales strategy through which you will determine the sales concept of individual areas. You will be responsible for determining pricing & condition policy whilst playing a key role in the creation of product ranges and the customer service portfolio. The main duties of sales managers include shaping the organisational structure and the processes of the sales department. Today, modern sales management would be unimaginable without the appropriate planning and control aided by the help of data-supported key indicator systems.
Cooperate with us:
Practice-oriented projects for and with companies are essential parts of CAMPUS 02’s educational goal “practical training on a university level”. It’s a sustainable win-win for both the company and degree programme. Find more information about our practical projects here.