Bachelor Degree Programme in
Marketing & Sales

What’s it all about?

This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.

Full-time or extra-occupational – the degree programme at a glance:



Full-Time & Extra-Occupational

Extra-occupational: ideal for working professionals who want to further their education and for adults holding a school-leaving certificate who want to enter the working world during the programme.


Generally Mon – Thu
occasional Fridays and Saturdays

Programme starts: 04 October, 2021

Extra-Occupational: 17 weeks/semester
Generally Fridays, 14:30 – 21:30
Saturdays, 08:00 – 16:00
occasional evenings during the week

At the beginning of the first semester: One intensive week from 13 – 18 September, 2021

Programme starts: 10 September, 2021


Bachelor of Arts in Business, BA

Approved study places

per full-time & extra-occupational degree programme


Tuition fee: 363.36
Per semester. Plus Austrian National Union of Students’ contribution (currently 20,70 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/


The Degree Programme

Would you like a successful professional career?
Do you enjoy talking to people – online and face-to-face?
Are you creative?
Do you want to feel at home in all international markets?
Yes? Then we have just the right degree programme for you:
The Degree Programme in Marketing & Sales


Go International

  • Internship in Austria or abroad
  • BEC Vantage Exam
  • 25 % of course units are given in English
  • Optional second foreign language

Application process

  • 01Online Application
  • 02Admission Test
  • 03Submission of further documents
  • 04Personal interview conducted by an admission committee

Note: The Bachelor Degree Programme in Marketing & Sales is predominantly held in German. Therefore the application process is also done in German.

Application deadline: Phase 2: 30.06.2021

Admission criteria

  • School-leaving certificate (Matura, A-Levels, maturity diploma, etc.)
  • university entrance qualification exam
  • or a specialised professional qualification (apprenticeship, etc.) and additional examination by CAMPUS 02

Further Information

Eva-Maria Moitzi

CAMPUS 02 University of Applied Sciences
Degree Programme in Marketing & Sales
Körblergasse 126, 8010 Graz, Austria

The Path to Your Programme

WS 2021/22 Application Deadline Phase 2: 30.06.2021


Admission Criteria

Online Application

The path to your programme begins with registering. Once registered, you can apply online.

BA Application Test

During the online application you can choose your preferred Bachelor application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.


Submission of Application Documents

After the application test you have a week’s time to submit further application documents online and to complete your application.

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

Success in Business Is Market-Driven!

The best product, a grand idea and outstanding internal organisation are worth less when a single link is missing – the link to the customers. In the entrepreneurial process, marketing and sales are the only two areas with permanent and direct contact to the market.

Besides particular personal requirements, a distinct sense of responsibility and entrepreneurial understanding are required for career positions in these areas. Therefore, the Degree Programme in International Marketing & Sales Management is taught based on market-oriented company management.

Icon International


Learning by doing

The idea behind the internship is to give students the chance to gather professional experience besides their practice-oriented training at CAMPUS 02. This way, they get an early insight into the demands of the real business world.

Full-time students are required to gather 13 weeks of internship experience in the 5th semester.

Extra-occupational students who cannot provide proof of relevant professional experience are also required to gather 13 weeks of internship experience in the 5th semester.

Students can choose whether they want to do the internship in Austria or abroad. Gaining professional experience abroad puts students on the track to a successful career. They are given the opportunity to establish international connections, put theory into practice and get an insight into the other countries’ business worlds. Internships done abroad are special experiences that benefit students’ lives and shape their personalities.

Semester: 01 02 03 04 05 06


With a CAMPUS 02 University of Applied Sciences degree, the way to many careers has been paved. Work as an expert in export or marketing/sales, an employee in the communication or marketing/sales accounting department, as a sales or marketing assistant, CEO assistant, sales representative, customer relationship manager, junior product manager or project team member – you have many options.


Marketing & Sales graduates are favoured academic experts with a strong sense of responsibility and entrepreneurial understanding. Fields of activity in successful businesses include:

  • Contribution to defining marketing and sales strategies
  • Market development and expansion support
  • Market analysis, marketing and sales controlling
  • Customer service, sales preparation and direct contact with customers
  • Customer and competition analysis, customer relationship management
  • Business and product communication
  • E-marketing and e-selling
  • Depending on the elective module taken: export or personal selling

Views & Voices

"Programme modules of the Bachelor Degree Programme in Marketing & Sales also reflect the principles of Saubermacher. Effective and efficient processes, economic market behavior, care for people and the environment - these are relevant cornerstones of successful corporate management. The degree program offers an extensive portfolio that serves to shape the future through innovative marketing and modern sales management. Students do not just learn theories. Due to the practice-relevance provided by lecturers from industry, internships and projects, they are prepared for a professional career in a particularly realistic manner. With their know-how, graduates will bring added value to every company."
Ralf Mittermayr
Captain for the academic year 2020 Bachelor
CEO Saubermacher Dienstleistung AG
"We have already been able to win four students from the Degree Programmes in International Marketing & Sales Management as employees at our company and they have enriched our young and highly motivated team tremendously. The proactive communication style Marketing & Sales students have with customers as well as their market-oriented perspective are absolutely essential for success on the market. Many companies are only able to gain a clear competitive edge when our innovative technologies are combined with the theoretical and technical expertise from Marketing & Sales. Students and graduates from this particular field can therefore greatly contribute to positive corporate development. At our company, they have already provided consulting to big, international customers and market leaders after an appropriate onboarding process and have also developed concepts that use solutions involving augmented reality, app and web technologies or artificial intelligence to support our customers in achieving their marketing and sales objectives."
Claus Degendorfer
Captain for the academic year 2019 Bachelor
CEO at CodeFlügel GmbH
"As a significant food retailer in Austria, HOFER is particularly interested in finding committed and motivated employees with strong communication skills and an interest in trade. With a Bachelor’s Degree in Marketing & Sales, graduates do not only possess these traits, they are also equipped with a complete toolkit and practical experience. The wide range of targeted course units is combined with a practice-oriented internship to prepare students for the labour market in a structured manner. It is the understanding of the economy, market and people blended with adequate flexibility as well as network and lateral thinking that are essential for entrepreneurial success."
Gunther Deisting
Captain for the academic year 2018 Bachelor
Managing Director Branch Office Hausmannstätten/HOFER KG
"Marketing and sales form the foundation of every entrepreneurial activity to successfully position products and to market and sell them. Today’s markets are both digital and analogue. The Bachelor Degree Programme in Marketing &  Sales provides you with the necessary practical expertise to be able to successfully move along the entire customer journey in a market- and customer-oriented fashion, both today and in the future."
Eva Koban-Röss
Lecturer & Research Scientist
Portrait photo Saskia Schwab
"The highlight of the Bachelor degree programme in Marketing and Sales is working in real projects from industry: from a market research project to mandatory work-experience in the 5th semester. This is the living transfer of theory into practice, something that significantly facilitates and supports entering the job market."
Saskia Schwab
BA Graduate 2018
Marketing Manager at Andritz AG
"The extra-occupational study enables us students to continuously integrate our experience from a wide variety of sectors into the degree programme and link it with the theoretical content of the programme. This provides us with new perspectives and food for thought for our personal everyday work."  
David Leiner
Bachelor Graduate 2018
Field Sales Manager innocent drinks
Portrait photo David Leiner


Head of Degree Programme

Ursula Haas-Kotzegger
Bettina Stangl

Ursula Haas-Kotzegger

Head of Degree Programme

Bettina Stangl

Deputy Head of Degree Programme

Division Manager Office

Lecturers & Research Scientists: Full-Time

Vida Bicman
Martin Duque
Portrait photo Brigitte Fröhlich
Brigitte Fröhlich
Stephan Heckmann
Stephan Heckmann
Georg Jungwirth
Dagmar Klampfl
(Wednesday - Friday)

Vida Bicman

Lecturer & Research Scientist

Coordinator Division Languages

Martin Duque

Lecturer & Research Scientist

Product Manager Master Degree Programme in International Marketing

Brigitte Fröhlich

Research Assistant

Stephan Heckmann

Lecturer & Research Scientist

Product Manager Master Degree Programme in Sales Management

Georg Jungwirth

Lecturer & Research Scientist

Division Manager Research & Development

Dagmar Klampfl

Research Assistant

Coordinator Work Placements & Internationalisation

Eva Koban-Röß
Markus Liebeg
Astrid Oberzaucher

Eva Koban-Röß

Lecturer & Research Scientist

Division Manager Teaching
Product Manager Bachelor Degree Programme in Marketing & Sales

Markus Liebeg

Lecturer & Research Scientist

Product Manager Master Degree Programme in Digital Marketing Management

Astrid Oberzaucher

Lecturer & Research Scientist

Coordinator Know-how Transfer

Lecturers & Research Scientists: Part-Time


Daniela Breitegger
(Monday to Friday mornings)
Eva-Maria Moitzi
Brigitta Pinegger
(Tuesday - Friday)
Angelika Strein
(Tuesday- Friday)
Marianne Werber

Daniela Breitegger

Office Manager

Coordinator Scientific Work

Eva-Maria Moitzi

Office Manager

Communication & Sales

Brigitta Pinegger

Office Manager

Coordinator Student Services

Angelika Strein

Office Manager

Coordinator Examinations

Marianne Werber

Office Manager

Coordinator Course Planning

Project Assistants

Sophie Zorn

Sophie Zorn

Project Assistant

Campus Life Community Life City Life