Bachelor Degree Programme in
Marketing & Sales

What’s it all about?

A dynamic economy and new business models require agile teaching. Experts from the industry and an innovative curriculum enable a highly practice-oriented academic education in full-time or extra-occupational form. The focus is primarily on the development of digital skills. In addition, a well-balanced combination of face-to-face and online teaching is designed to bring more flexibility into your daily study routine.

The Bachelor Degree Programme in Marketing & Sales provides you with all the skills you need to actively shape the future as an expert in marketing and sales. In basic modules such as marketing, sales, digitalisation, market research, budgeting and controlling, you will acquire extensive knowledge about successful and market-oriented management. In the advanced modules you will become fit for the digital world in marketing and sales!

Full-time or extra-occupational – the degree programme at a glance:

Facts

Semesters

Full-Time & Extra-Occupational

Extra-occupational: ideal for working professionals who want to further their education and for adults holding a school-leaving certificate who want to enter the working world during the programme.

Classes

Full-time:17 weeks/semester
Generally Mondays – Thursdays
occasional Fridays and Saturdays

Programme starts: 4 October 2022

Extra-Occupational: 17 weeks/semester
Generally Fridays, 14:30 – 21:30
and Saturdays, 08:00 – 16:00
occasional evenings during the week

At the beginning of the first semester:
From 12-17 September 2022 the intensive week will take place

Programme starts: 09 September 2022

QUALIFICATION GAINED:

Bachelor of Arts in Business, BA

Approved study places

per full-time & extra-occupational degree programme

ECTS —> 180 CREDITS

Tuition fee: 363.36

Per semester. Plus Austrian National Union of Students’ contribution (currently 21,20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

Location

Focus

Digital transformation is not only changing the disciplines of marketing and sales, but it is also putting people at the very centre more than ever before! In this degree programme, students learn to design strategies and to use tools and data actively and purposefully in order to reach customers through all channels. Because more than ever, customers expect a quick solution tailored to their individual needs.

Benefits

Innovative curriculum with a digital focus
Experts from industry up close and personal
Flexibility through a balanced mix of classroom and online teaching
Work placement at home or abroad
Semester abroad possible to broaden horizons

Application process

01Online Application
02Admission Test
03Submission of further documents
04Personal interview conducted by an admission committee

Note: The Bachelor Degree Programme in Marketing & Sales is predominantly held in German. Therefore the application process is also done in German.

Application deadline: WT 2023/24 Phase 1: 31 March 2023

Admission criteria

School-leaving certificate (Matura, A-Levels, maturity diploma, etc.)
university entrance qualification exam
or a specialised professional qualification (apprenticeship, etc.) and additional examination by CAMPUS 02
German language skills of at least level C1 according to the CEFR

Further Information

Melanie Stifter

CAMPUS 02 University of Applied Sciences
Degree Programme in Marketing & Sales
Körblergasse 126, 8010 Graz, Austria

+43 316 6002-540

ms@campus02.at

The Path to Your Programme

WT 2023/24 End of application phase 1: 31 March 2023

Admission Criteria

Online Application

The path to your programme starts with registration in our campus management system and the subsequent online application. If you have already studied at CAMPUS 02, registration is no longer necessary and you can apply directly in C02online.

More information on applying online

BA Application Test

The application test offers you the opportunity to prove your suitability for the desired degree programme(s) and is therefore an important part of the application process. After successful submission and the first check of your online application, you will therefore receive an invitation to the application test by e-mail.

More information on the application test

Submission of Application Documents

After the application test you have a week’s time to complete your application documents online in the self-service area.

More information on applying

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face or virtually.

More information on the personal interview

APPLICATIONS CLOSED!

Success in Business Is Market-Driven!

The best product, a grand idea and outstanding internal organisation are worth less when a single link is missing – the link to the customers. In the entrepreneurial process, marketing and sales are the only two areas with permanent and direct contact to the market.

Besides particular personal requirements, a distinct sense of responsibility and entrepreneurial understanding are required for career positions in these areas. Therefore, the Degree Programme in International Marketing & Sales Management is taught based on market-oriented company management.

INTERNSHIP

Learning by doing

The idea behind the internship is to give students the chance to gather professional experience besides their practice-oriented training at CAMPUS 02. This way, they get an early insight into the demands of the real business world.

Full-time students are required to gather 13 weeks of internship experience in the 5^th semester.

Extra-occupational students who cannot provide proof of relevant professional experience are also required to gather 13 weeks of internship experience in the 5^th semester.

Students can choose whether they want to do the internship in Austria or abroad. Gaining professional experience abroad puts students on the track to a successful career. They are given the opportunity to establish international connections, put theory into practice and get an insight into the other countries’ business worlds. Internships done abroad are special experiences that benefit students’ lives and shape their personalities.

JOBS WITH A FUTURE

Due to the practice-oriented and broadly diversified education, graduates have excellent career opportunities in all industries – both on a national and international level:

Sales Assistant
(Digital) Marketing Assistant
E-commerce Assistant
Social Media Manager
Account Manager
Customer Relationship Manager
Junior Product Manager
Communication Manager

FIELDS OF ACTIVITY

Marketing & Sales graduates are favoured academic experts with a strong sense of responsibility and entrepreneurial understanding. Fields of activity in successful businesses include:

Contribution to defining marketing and sales strategies
Market development and expansion support
Marketing and sales controlling
Marketing and sales automation
Market analyses
Social media support
Corporate and product communication (online and offline)
Customer Relationship Management
Sales preparation and direct customer contact
Digital Marketing
Digital Sales

Views & Voices

I founded a technology-based start-up with my colleagues 4 years ago. Although we offer a technical product, marketing and sales is one of the most central topics we deal with and with which we can differentiate ourselves from the competitors. This degree programme provides an opportunity to gain in-depth expertise in these areas and will prepare you for the professional world in the best possible way. The fascinating thing about marketing is the opportunity to be creative and to be able to make a big difference with innovative ideas with little financial investment. Graduates of this degree programme will be highly welcome by all employers.

Christoph Grimmer

Captain for the academic year 2021 Bachelor

CEO Efficient Energy Technology GmbH

"Programme modules of the Bachelor Degree Programme in Marketing & Sales also reflect the principles of Saubermacher. Effective and efficient processes, economic market behavior, care for people and the environment - these are relevant cornerstones of successful corporate management. The degree program offers an extensive portfolio that serves to shape the future through innovative marketing and modern sales management. Students do not just learn theories. Due to the practice-relevance provided by lecturers from industry, internships and projects, they are prepared for a professional career in a particularly realistic manner. With their know-how, graduates will bring added value to every company."

Ralf Mittermayr

Captain for the academic year 2020 Bachelor

CEO Saubermacher Dienstleistung AG

"We have already been able to win four students from the Degree Programmes in International Marketing & Sales Management as employees at our company and they have enriched our young and highly motivated team tremendously. The proactive communication style Marketing & Sales students have with customers as well as their market-oriented perspective are absolutely essential for success on the market. Many companies are only able to gain a clear competitive edge when our innovative technologies are combined with the theoretical and technical expertise from Marketing & Sales. Students and graduates from this particular field can therefore greatly contribute to positive corporate development. At our company, they have already provided consulting to big, international customers and market leaders after an appropriate onboarding process and have also developed concepts that use solutions involving augmented reality, app and web technologies or artificial intelligence to support our customers in achieving their marketing and sales objectives."

Claus Degendorfer

Captain for the academic year 2019 Bachelor

CEO at CodeFlügel GmbH

"Marketing and sales form the foundation of every entrepreneurial activity to successfully position products and to market and sell them. Today’s markets are both digital and analogue. The Bachelor Degree Programme in Marketing & Sales provides you with the necessary practical expertise to be able to successfully move along the entire customer journey in a market- and customer-oriented fashion, both today and in the future."

Eva Koban-Röss

Product Manager Bachelor Degree Programme in Marketing & Sales

Lecturer & Research Scientist

"The highlight of the Bachelor degree programme in Marketing and Sales is working in real projects from industry: from a market research project to mandatory work-experience in the 5^th semester. This is the living transfer of theory into practice, something that significantly facilitates and supports entering the job market."

Saskia Schwab

BA Graduate 2018

Marketing Manager at Andritz AG

"The extra-occupational study enables us students to continuously integrate our experience from a wide variety of sectors into the degree programme and link it with the theoretical content of the programme. This provides us with new perspectives and food for thought for our personal everyday work."

David Leiner

Bachelor Graduate 2018

Field Sales Manager innocent drinks