Bachelor Degree Programme in
Marketing & Sales

What’s it all about?

This Bachelor Degree Programme is all about market-oriented business management: marketing, market orientation, company organisation and management, financial accounting & management accounting, operative marketing and sales, customer policy and purchase behaviour, business English, personality training and much more! Beginning with the 3rd semester, the programme becomes more practical: market research, marketing business cases and internships in Austria or abroad. The elective module International Marketing is perfect for anyone who is drawn to international aspects. And for those who like shaping customer relationships, the elective Sales Management is the best choice.

Full-time or extra-occupational – the degree programme at a glance:

Facts

Semesters

Full-Time & Extra-Occupational

Extra-occupational: ideal for working professionals who want to further their education and for adults holding a school-leaving certificate who want to enter the working world during the programme.

Classes

Full-time: 15 weeks/semester
Generally Mon – Thu
occasional Fridays and Saturdays

Programme starts: 04 October, 2021

Extra-Occupational: 17 weeks/semester
Generally Fridays, 14:30 – 21:30
Saturdays, 08:00 – 16:00
occasional evenings during the week

At the beginning of the first semester: One intensive week from 13 – 18 September, 2021

Programme starts: 10 September, 2021

QUALIFICATION GAINED:

Bachelor of Arts in Business, BA

Approved study places

per full-time & extra-occupational degree programme

ECTS —> 180 CREDITS

Tuition fee: 363.36

Per semester. Plus Austrian National Union of Students’ contribution (currently 20,20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

Location

The Degree Programme

Would you like a successful professional career?
Do you enjoy talking to people – online and face-to-face?
Are you creative?
Do you want to feel at home in all international markets?
Yes? Then we have just the right degree programme for you:
The Degree Programme in Marketing & Sales

Go International

Internship in Austria or abroad
BEC Vantage Exam
25 % of course units are given in English
Optional second foreign language

Application process

01Online Application
02Admission Test
03Submission of further documents
04Personal interview conducted by an admission committee

Note: The Bachelor Degree Programme in Marketing & Sales is predominantly held in German. Therefore the application process is also done in German.

Application deadline: Phase 1: 31.03.2021

Admission criteria

School-leaving certificate (Matura, A-Levels, maturity diploma, etc.)
university entrance qualification exam
or a specialised professional qualification (apprenticeship, etc.) and additional examination by CAMPUS 02

Further Information

Eva-Maria Moitzi

CAMPUS 02 University of Applied Sciences
Degree Programme in Marketing & Sales
Körblergasse 126, 8010 Graz, Austria

+43 316 6002-686

ms@campus02.at

The Path to Your Programme

WS 2021/22 Application Deadline Phase 1: 31.03.2021

Admission Criteria

Online Application

The path to your programme begins with registering. Once registered, you can apply online.

More information on applying online

BA Application Test

During the online application you can choose your preferred Bachelor application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.

More information on the application test

Submission of Application Documents

After the application test you have a week’s time to submit further application documents online and to complete your application.

More information on applying

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

More information on the personal interview

APPLY NOW!

Success in Business Is Market-Driven!

The best product, a grand idea and outstanding internal organisation are worth less when a single link is missing – the link to the customers. In the entrepreneurial process, marketing and sales are the only two areas with permanent and direct contact to the market.

Besides particular personal requirements, a distinct sense of responsibility and entrepreneurial understanding are required for career positions in these areas. Therefore, the Degree Programme in International Marketing & Sales Management is taught based on market-oriented company management.

INTERNSHIP

Learning by doing

The idea behind the internship is to give students the chance to gather professional experience besides their practice-oriented training at CAMPUS 02. This way, they get an early insight into the demands of the real business world.

Full-time students are required to gather 13 weeks of internship experience in the 5^th semester.

Extra-occupational students who cannot provide proof of relevant professional experience are also required to gather 13 weeks of internship experience in the 5^th semester.

Students can choose whether they want to do the internship in Austria or abroad. Gaining professional experience abroad puts students on the track to a successful career. They are given the opportunity to establish international connections, put theory into practice and get an insight into the other countries’ business worlds. Internships done abroad are special experiences that benefit students’ lives and shape their personalities.

JOBS WITH A FUTURE

With a CAMPUS 02 University of Applied Sciences degree, the way to many careers has been paved. Work as an expert in export or marketing/sales, an employee in the communication or marketing/sales accounting department, as a sales or marketing assistant, CEO assistant, sales representative, customer relationship manager, junior product manager or project team member – you have many options.

FIELDS OF ACTIVITY

Marketing & Sales graduates are favoured academic experts with a strong sense of responsibility and entrepreneurial understanding. Fields of activity in successful businesses include:

Contribution to defining marketing and sales strategies
Market development and expansion support
Market analysis, marketing and sales controlling
Customer service, sales preparation and direct contact with customers
Customer and competition analysis, customer relationship management
Business and product communication
E-marketing and e-selling
Depending on the elective module taken: export or personal selling

Views & Voices

"Programme modules of the Bachelor Degree Programme in Marketing & Sales also reflect the principles of Saubermacher. Effective and efficient processes, economic market behavior, care for people and the environment - these are relevant cornerstones of successful corporate management. The degree program offers an extensive portfolio that serves to shape the future through innovative marketing and modern sales management. Students do not just learn theories. Due to the practice-relevance provided by lecturers from industry, internships and projects, they are prepared for a professional career in a particularly realistic manner. With their know-how, graduates will bring added value to every company."

Ralf Mittermayr

Captain for the academic year 2020 Bachelor

CEO Saubermacher Dienstleistung AG

"We have already been able to win four students from the Degree Programmes in International Marketing & Sales Management as employees at our company and they have enriched our young and highly motivated team tremendously. The proactive communication style Marketing & Sales students have with customers as well as their market-oriented perspective are absolutely essential for success on the market. Many companies are only able to gain a clear competitive edge when our innovative technologies are combined with the theoretical and technical expertise from Marketing & Sales. Students and graduates from this particular field can therefore greatly contribute to positive corporate development. At our company, they have already provided consulting to big, international customers and market leaders after an appropriate onboarding process and have also developed concepts that use solutions involving augmented reality, app and web technologies or artificial intelligence to support our customers in achieving their marketing and sales objectives."

Claus Degendorfer

Captain for the academic year 2019 Bachelor

CEO at CodeFlügel GmbH

"As a significant food retailer in Austria, HOFER is particularly interested in finding committed and motivated employees with strong communication skills and an interest in trade. With a Bachelor’s Degree in Marketing & Sales, graduates do not only possess these traits, they are also equipped with a complete toolkit and practical experience. The wide range of targeted course units is combined with a practice-oriented internship to prepare students for the labour market in a structured manner. It is the understanding of the economy, market and people blended with adequate flexibility as well as network and lateral thinking that are essential for entrepreneurial success."

Gunther Deisting

Captain for the academic year 2018 Bachelor

Managing Director Branch Office Hausmannstätten/HOFER KG

"Marketing and sales form the foundation of every entrepreneurial activity to successfully position products and to market and sell them. Today’s markets are both digital and analogue. The Bachelor Degree Programme in Marketing & Sales provides you with the necessary practical expertise to be able to successfully move along the entire customer journey in a market- and customer-oriented fashion, both today and in the future."

Eva Koban-Röss

Lecturer & Research Scientist

"The highlight of the Bachelor degree programme in Marketing and Sales is working in real projects from industry: from a market research project to mandatory work-experience in the 5^th semester. This is the living transfer of theory into practice, something that significantly facilitates and supports entering the job market."

Saskia Schwab

BA Graduate 2018

Marketing Manager at Andritz AG

"The extra-occupational study enables us students to continuously integrate our experience from a wide variety of sectors into the degree programme and link it with the theoretical content of the programme. This provides us with new perspectives and food for thought for our personal everyday work."

David Leiner

Bachelor Graduate 2018

Field Sales Manager innocent drinks