Societies and their markets are experiencing profound changes due to new media. The resulting communication channels and the availability of information have pervaded our daily lives. Companies and consumers are reacting to this dynamic environment and are required to position themselves, not only on social networks such as Instagram, Snapchat and Twitter, but to also and simultaneously integrate themselves using conventional marketing channels. This opens up new horizons for marketers and innovative platforms enable companies to actively employ previously non-existent touchpoints to current and potential customers.
The course contents of the 4-semester Master degree programme are aimed at those who are already enthusiastic about marketing (traditional or digital). A further focus is on business management training with a strong emphasis on practical skills for the competence-oriented use of digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. In addition, the graduates are prepared for leading positions in core areas of management and receive training in leadership-relevant social competence.
The degree programme at a glance:
Ideal for the working professionals who want to develop further and for students without professional experience who want to enter the working world during the programme.
Extra-Occupational: 17 weeks/semester
Generally Fridays, 14:30 – 21:30
Saturdays, 08:00 – 16:00
occasional evenings during the week
At the beginning of the first semester:
From 12-17 September 2022 the intensive week will take place
Programme starts: 09 September 2022
QUALIFICATION GAINED:
Approved study places
30
Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/
Management training in digital marketing:
As a manager in digital marketing, you work on the design, planning, implementation and monitoring of all marketing tasks using digital technologies and hence represent a cross-disciplinary function between marketing and IT. This Master degree programme is aimed at connecting the two worlds of marketing and IT.
Note: The Master Degree Programme in Digital Marketing Management is predominantly held in German. Therefore the application process is also done in German.
Application deadline: WT 2023/24 Phase 1: 31 March 2023
The admission criterion for the Master Degree Programme in Digital Marketing Management is a completed, subject-relevant Bachelor or Diploma degree programme from a recognised, postsecondary academic institution in Austria or abroad.
The two-level system of academic training (Bachelor’s and Master’s) also allows graduates from other degree programmes and other home and foreign universities of applied sciences to study a Master’s degree at CAMPUS 02.
CAMPUS 02 University of Applied Sciences
Degree Programme in Marketing & Sales
Körblergasse 126, 8010 Graz, Austria
The path to your programme starts with registration in our campus management system and the subsequent online application. If you have already studied at CAMPUS 02, registration is no longer necessary and you can apply directly in C02online.
The application test offers you the opportunity to prove your suitability for the desired degree programme(s) and is therefore an important part of the application process. After successful submission and the first check of your online application, you will therefore receive an invitation to the application test by e-mail.
After the application test you have a week’s time to complete your application documents online in the self-service area.
The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face or virtually.
The high degree of digitalisation in the domestic economy means that companies are increasingly faced with a lack of corresponding expertise.
The core elements in the Master degree programme in Digital Marketing Management provides graduates with expertise in a wide spectrum of application areas:
The focal point of activities in the profession of digital marketing lies in the creation of conditions that increase the degree of discoverability, recognition and reach of a company or organisation. This is achieved through web sites or social media in combination with classic marketing channels, in particular via tasks such as
The following exciting jobs are available to you, independent of the size of the company or sector:
The modern work environment, like at HOFER, is characterised by volatile markets, dynamic developments as well as the art of adaptability and digitalisation in all business areas. In order to keep up with this market speed and the changes in the framework conditions, and to take on a pioneering role oneself, a willingness to be flexible, to continuously train and develop is a prerequisite. Employees with such an attitude and innovative spirit are considered high potentials at HOFER. And this is exactly the kind of high potentials who can set their course for the future in the Master Degree Programme in Digital Marketing Management: Tailor-made classes and exciting practical work provide students with an optimal combination of sound knowledge and practice. Thanks to this interdisciplinary know-how, graduates are perfectly positioned to quickly and effectively set impulses in the business of the future.
"We are looking forward to the graduates of the new Master’s in Digital Marketing Management, since this fills a previous gap. The challenges in digital marketing are continually increasing and up until now there was a lack of sound knowledge in this area. We are convinced that this degree programme will drive the economy forward and provide long-term strength for the business location of Styria."
The last few years have clearly shown how quickly digital technologies change. Marketing is particularly affected by these changes. The Master Degree Programme in Digital Marketing Management prepares you for the challenges of today and the future. Not only is the practical application of important tools such as Google Analytics or Google Ads taught, but also the necessary fundamentals for a deeper understanding are developed. This combination of practical skills and theoretical knowledge promotes networked and innovative thinking, which is an essential prerequisite for your professional success.
"For the foreseeable future, digital marketing will be one of the most exciting professional challenges awaiting young marketers. The combination of strategic marketing understanding with in-depth,practice-oriented know-how in the conception and implementation of digital marketing is of particular value to us as employers".