Master Degree Programme in
Digital Marketing Management

Study the future!

Societies and their markets are experiencing profound changes due to new media. The resulting communication channels and the availability of information have pervaded our daily lives. Companies and consumers are reacting to this dynamic environment and are required to position themselves, not only on social networks such as Instagram, Snapchat and Twitter, but to also and simultaneously integrate themselves using conventional marketing channels. This opens up new horizons for marketers and innovative platforms enable companies to actively employ previously non-existent touchpoints to current and potential customers.

The course contents of the 4-semester Master degree programme are aimed at those who are already enthusiastic about marketing (traditional or digital). A further focus is on business management training with a strong emphasis on practical skills for the competence-oriented use of digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. In addition, the graduates are prepared for leading positions in core areas of management and receive training in leadership-relevant social competence.

The degree programme at a glance:

Facts

Semesters

Extra-Occupational

Ideal for the working professionals who want to develop further and for students without professional experience who want to enter the working world during the programme.

Classes

Extra-Occupational: 17 weeks/semester
Generally Fridays, 14:30 – 21:30
Saturdays, 08:00 – 16:00
occasional evenings during the week

At the beginning of the first semester:
From 12-17 September 2022 the intensive week will take place

Programme starts: 09 September 2022

QUALIFICATION GAINED:

Master of Arts in Business, MA

Approved study places

ECTS —> 120 CREDITS

Tuition fee: 363.36

Per semester. Plus Austrian National Union of Students’ contribution (currently 21,20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

Location

Focus

Management training in digital marketing:

As a manager in digital marketing, you work on the design, planning, implementation and monitoring of all marketing tasks using digital technologies and hence represent a cross-disciplinary function between marketing and IT. This Master degree programme is aimed at connecting the two worlds of marketing and IT.

Application process

01Online Application
02Admission Test
03Submission of further documents
04Personal interview conducted by an admission committee

Note: The Master Degree Programme in Digital Marketing Management is predominantly held in German. Therefore the application process is also done in German.

Application deadline: WT 2023/24 Phase 1: 31 March 2023

Admission criteria

The admission criterion for the Master Degree Programme in Digital Marketing Management is a completed, subject-relevant Bachelor or Diploma degree programme from a recognised, postsecondary academic institution in Austria or abroad.

The two-level system of academic training (Bachelor’s and Master’s) also allows graduates from other degree programmes and other home and foreign universities of applied sciences to study a Master’s degree at CAMPUS 02.

Further information

Further Information

Wilhelm Loibl

CAMPUS 02 University of Applied Sciences
Degree Programme in Marketing & Sales
Körblergasse 126, 8010 Graz, Austria

+43 316 6002-781

ms@campus02.at

The Path to Your Programme

WT 2023/24 End of application phase 1: 31 March 2023

Admission Criteria

Online Application

The path to your programme starts with registration in our campus management system and the subsequent online application. If you have already studied at CAMPUS 02, registration is no longer necessary and you can apply directly in C02online.

More information on applying online

MA Application Test

The application test offers you the opportunity to prove your suitability for the desired degree programme(s) and is therefore an important part of the application process. After successful submission and the first check of your online application, you will therefore receive an invitation to the application test by e-mail.

More information

Submission of Application Documents

After the application test you have a week’s time to complete your application documents online in the self-service area.

More information on applying

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face or virtually.

More information on the personal interview

APPLICATIONS CLOSED!

Marketing is already digital!.

The high degree of digitalisation in the domestic economy means that companies are increasingly faced with a lack of corresponding expertise.

The core elements in the Master degree programme in Digital Marketing Management provides graduates with expertise in a wide spectrum of application areas:

Execution of market analyses
Definition of target groups and personas
Development, budgeting and implementation of marketing concepts
Lead generation
Acquisition of new customers
Customer retention
Surveying, analysis, interpretation and reporting of data

CAREER OPPORTUNITIES

The focal point of activities in the profession of digital marketing lies in the creation of conditions that increase the degree of discoverability, recognition and reach of a company or organisation. This is achieved through web sites or social media in combination with classic marketing channels, in particular via tasks such as

the continuous execution of relevant analyses (marketing and analytics)
the development of suitable strategies
the ability to filter data and adequately appeal to the relevant target group(s)
the generation of leads and the associated increase in the conversion rate and customer retention.

International business concept with businessman on New York city background with network on map and sunlight

Jobs for Masters of Arts in Business in Digital Marketing Management

The following exciting jobs are available to you, independent of the size of the company or sector:

Head of (Online-) Marketing
Head of (Online-) Communications
(Online-) Marketing Manager
Customer Relationship Manager
Marketing Project Manager
Campaign Manager
Search Engine Marketer
Market Analyst
Social Media Marketer
Mobile Marketing Manager
Content Manager
Brand Manager

Views & Voices

The modern work environment, like at HOFER, is characterised by volatile markets, dynamic developments as well as the art of adaptability and digitalisation in all business areas. In order to keep up with this market speed and the changes in the framework conditions, and to take on a pioneering role oneself, a willingness to be flexible, to continuously train and develop is a prerequisite. Employees with such an attitude and innovative spirit are considered high potentials at HOFER. And this is exactly the kind of high potentials who can set their course for the future in the Master Degree Programme in Digital Marketing Management: Tailor-made classes and exciting practical work provide students with an optimal combination of sound knowledge and practice. Thanks to this interdisciplinary know-how, graduates are perfectly positioned to quickly and effectively set impulses in the business of the future.

Gunther Deisting

Captain for the academic year 2021 Master Digital Marketing Management 2021

Managing Director Branch Office Hausmannstätten/HOFER KG

"We are looking forward to the graduates of the new Master’s in Digital Marketing Management, since this fills a previous gap. The challenges in digital marketing are continually increasing and up until now there was a lack of sound knowledge in this area. We are convinced that this degree programme will drive the economy forward and provide long-term strength for the business location of Styria."

Roland Fink, Member of the development team Master’s in Digital Marketing Management

CEO niceshops GmbH

The last few years have clearly shown how quickly digital technologies change. Marketing is particularly affected by these changes. The Master Degree Programme in Digital Marketing Management prepares you for the challenges of today and the future. Not only is the practical application of important tools such as Google Analytics or Google Ads taught, but also the necessary fundamentals for a deeper understanding are developed. This combination of practical skills and theoretical knowledge promotes networked and innovative thinking, which is an essential prerequisite for your professional success.

Wilhelm Loibl

Coordinator Division Digital Marketing Management

Lecturer & Research Scientist

"For the foreseeable future, digital marketing will be one of the most exciting professional challenges awaiting young marketers. The combination of strategic marketing understanding with in-depth,practice-oriented know-how in the conception and implementation of digital marketing is of particular value to us as employers".

Bernd Maier

Part-time Lecturer

Managing Director Rubikon Advertising Agency GmbH