Marketing & Sales
A well functioning cooperation between marketing and sales is the key to attracting, convincing and retaining customers along the customer journey. A close and cooperative exchange between these two disciplines and the development of common goals therefore contributes significantly to the success of a company. Through the mixture of theory and practice, our students develop all the skills and competences that are needed in digital marketing and sales and are thus well prepared for the day to day work in these disciplines.
Automation technology works at the interface between electronics, informatics, mechanical engineering and business. The challenge when automating technical processes is to produce an optimum mix between mostly conflicting aspects of time, cost, quality, resources and the environment. Here it is important to consider the whole system instead of optimising individual components independently from one another. Modular solutions are therefore becoming increasingly more important.
Turn a flash of genius, a brilliant idea into success! As essential success factors, new innovations are constantly needed in businesses in order to gain a competitive edge. The best idea however, can only become a successful innovation if customer needs and market changes are considered. Therefore, it is becoming increasingly important for companies to employ business engineers that have systematic innovation skills.
Information Technologies & Business Informatics
One thing is certain: There is a lack of business informaticians, yet the demand in business continues to grow. In an increasingly complex professional world, specialising in only one field is no longer advantageous. Therefore, business informatics is becoming more important as the link between business and informatics.
Financial Accounting & Management Accounting
Business success and an efficient company organisation are not based on luck or coincidence, but on ideal strategic planning, leadership skills and state-of-the-art knowledge about processes in management accounting and business administration. The Degree Programme in Financial Accounting & Management Accounting offers cutting-edge and practice-oriented training based on the newest developments in the industry, equips you with the perfect tool kit to lead a company to success and move to top positions in international groups.
The primary research objective of this study, which was commissioned by the Julius Raab Foundation, was on the one hand to investigate why family-run global and European market leaders from Austria are so innovative. In the course of this project, the main objective was to find out how these approximately 200 companies organise their innovation processes, how research and development is organised and which internal preconditions must be met for a successful innovation process.
A central object of the study was also to capture the influencing factors that enable, promote or prevent innovations.
On the other hand, another focus of the research project was to analyse why these internationally successful companies have shown such a high degree of resilience in the past and why most of them developed positively during the global economic and financial crisis after 2008.
Podcast episode of the Julius Raab Foundation on the study carried out (German Language
University of Applied Sciences
8010 Graz, Austria