ms

Marketing & Sales

A well functioning cooperation between marketing and sales is the key to attracting, convincing and retaining customers along the customer journey. A close and cooperative exchange between these two disciplines and the development of common goals therefore contributes significantly to the success of a company. Through the mixture of theory and practice, our students develop all the skills and competences that are needed in digital marketing and sales and are thus well prepared for the day to day work in these disciplines.

Bachelor's Master's
atAutomation Technology

Automation Technology

Automation technology works at the interface between electronics, informatics, mechanical engineering and business. The challenge when automating technical processes is to produce an optimum mix between mostly conflicting aspects of time, cost, quality, resources and the environment. Here it is important to consider the whole system instead of optimising individual components independently from one another. Modular solutions are therefore becoming increasingly more important.

Bachelor's Master's
innoInnovation Management

Innovation Management

Turn a flash of genius, a brilliant idea into success! As essential success factors, new innovations are constantly needed in businesses in order to gain a competitive edge. The best idea however, can only become a successful innovation if customer needs and market changes are considered. Therefore, it is becoming increasingly important for companies to employ business engineers that have systematic innovation skills.

Bachelor's Master's Academical Course / Master Course (MBA)
iwiInformation Technologies & Business Informatics

Information Technologies & Business Informatics

One thing is certain: There is a lack of business informaticians, yet the demand in business continues to grow. In an increasingly complex professional world, specialising in only one field is no longer advantageous. Therefore, business informatics is becoming more important as the link between business and informatics.

Bachelor's Master's Postgraduate Master Master Course
rwcFinancial Accounting & Management Accounting

Financial Accounting & Management Accounting

Business success and an efficient company organisation are not based on luck or coincidence, but on ideal strategic planning, leadership skills and state-of-the-art knowledge about processes in management accounting and business administration. The Degree Programme in Financial Accounting & Management Accounting offers cutting-edge and practice-oriented training based on the newest developments in the industry, equips you with the perfect tool kit to lead a company to success and move to top positions in international groups.

Bachelor's Master's

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Current Projects

If you are interested in collaborating on a project with our Degree Programmes, please do not hesitate to contact us. The following list entails our projects:

Get in touch with our R&D team

Common Access 2

Limits for SMEs arise due to the small domestic market and due to scarce resources as well as desired higher incomes of the employees. Thus, in the future, they will be forced to open up foreign markets, for which they lack the necessary know-how, because

the international market is different from the domestic market an
the process of internationalisation is different for SMEs than for large companies.

The COMMON CHALLENGE is the set up of new digital solutions focused on the needs of SMEs.

Period: January 2020 - December 2022

Contact: Georg Jungwirth

Cooperation Partner: Cooperation programme Interreg V-A Slovenia-Austria (Funding body/client)

Scientific support for family businesses (FB) in digital transformation

Following intensive research and development in the field of FB, we are now able to accompany you efficiently, practically and scientifically in your business change process. At the heart of our support is the knowledge and experience of dozens of entrepreneurial families. With the development of suitable tools and methods for FB, as well as with the implementation of dozens of studies and/or research projects, an overall model has been developed that will be used intensively in workshops with Styrian FB over the next two years.