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Master

Master Degree Programme in Digital Marketing Management

Study the future!

Companies and their markets are experiencing profound changes due to new media. The resulting communication channels and the availability of information have pervaded our daily lives. Companies and consumers are reacting to this dynamic environment and are required to position themselves, not only on social networks such as Instagram, Snapchat and Twitter, but to also and simultaneously integrate themselves using conventional marketing channels. This opens up new horizons for marketers and innovative platforms enable companies to actively employ previously non-existent touchpoints to current and potential customers.

The course contents of the 4-semester Master degree programme are aimed at working professionals who are already enthusiastic about marketing (traditional or digital). The focus is on business administration training with an emphasis on the practical skills required when using digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. In addition, the graduates are prepared for leading positions in core areas of management and receive training in leadership-relevant social competence

Master Degree Programme in Sales Management

Become a Sales Manager

Based on your contribution to the development and definition of business strategies as a senior sales manager, you develop a sales strategy and derive concepts for individual areas. You are responsible for cost and conditions policy and are deeply involved in designing the product range and customer service portfolio.

Your key sales management tasks also include organising and leading the sales department. Nowadays, modern sales control is no longer possible without qualified planning and management using data-based indicator systems.