In response to the question of how family businesses can responsibly shape their future, CAMPUS 02 University of Applied Sciences has developed an overall model with which this particular type of business can be optimally prepared for, accompanied and supported in a period of digital transformation. This model takes into account all components of a (far-reaching) change, leaves the responsible decision-makers at the centre of the digital transformation project and uses the tools developed specifically for family businesses for sustainable business development. Thanks to these developments at CAMPUS 02, entrepreneurial families and owners can now find answers to many questions more easily, in a practical way and with the aim of being successful in a digital world. The model, which has been tested in practice, will be used in the coming years to support the digital transformation processes of family businesses.
The project was also supported by Gernot Winter, Senior Manager, Advisory at KPMG Austria.