Research & Development

The research activities of the Degree Programme in Innovation Management follow current developments in innovation research and are continuously oriented towards three essential fields of research:

Development of innovation theories
Innovation theories attempt to explain the relationship between cause and effect in order to contribute to a better understanding of innovation process design.

(Further) Development and diffusion of systematic innovation approaches
In this research field, methods and tools are developed to help fulfil innovation tasks. Particularly topical examples of such systematic approaches are TRIZ and systematic innovation.

Empirical success factor research
By analysing empirical data, this type of research aims to gain universal knowledge for innovation success in the area of innovation management.

Core Research Areas

The degree programme’s core research areas are systematic innovation, innovation leadership and in particular, establishing practical innovation and procedure models. Current outputs include the Graz Innovation Model, BIG PictureTM, and the prediction tool Pictures of the Future.

Innovation model BIG PictureTM – connecting theory and practice


The Innovation Management team and the Head of Degree Programme, Hans Lercher, work both with scientific findings and real-life experience. As a result, a model for entrepreneurial innovation was created especially for small and middle-sized businesses. Due to the fact that many companies have recognised the significance of innovation processes, they innovate to assert themselves better or to hold their position in a competitive market. Existing innovation models however, do not embed innovation management as deeply in companies and business strategies as necessary.


BIG PictureTM as an innovation Motor

BIG PictureTM is a cyclical, integrated and strategy-oriented innovation model.  The model helps comprehend the complexity of innovation management with its strategy integration, possible innovation levels ranging from incremental to radical innovations, operative processes and decision-making steps at a glance.


BIG PictureTM was designed according to high quality design science principals, is based on years of practical experience with innovation projects in companies and draws from scientific analysis of existing innovation models.

If you are interested in BIG PictureTM’s structure and how it is used, download the book free of charge here: BIG Picture Pocketbuch

  • Lercher, H (2017): Big Picture Das Grazer Innovationsmodell (Big Picture the Innovation Model) Link
  • Terler, M./ Knöbl, W. (2016): Zukunftsprojektionen Am Beispiel Urbaner Mobilität 2030 (Pictures of the Future Using the Example of Urban Mobility 2030) Link
  • Lercher, H. (2016): Das Grazer Innovationsmodell ‘BIG Picture’: Ein Template zur Verknüpfung von strategischen und operativen Innovationselementen in einem gesamtheitlichen und geschlossenen Innovationsprozess (BIG Picture the Innovation Model: A Framework for Linking Strategic and Operational Innovation Elements in a Holistic Innovation Process)  Link
  • Lercher, H (2015): BIG Picture Leitfaden   Link
  • Lercher, H./Terler, M./ Knöbl, W./Rehklau, A. (2013): Customer Insights – Zukünftige und unartikulierte Kundenbedürfnisse erfassen. In: Grenzenloses Kooperieren. Forschung im Dialog mit Gesellschaft und Wissenschaft. Wissenschaftlicher Verlag Berlin.
  • Lercher, H./Terler, M./ Knöbl, W./Rehklau, A./Rath, T. (2013): Innovation als Antrieb für die Zukunft. Der Innovationsprozess in kleinen und mittleren Unternehmen PDF runterladen
  • Lercher, H./Terler, M./ Knöbl, W. (2013): Dienstleistungsinnovation. Ein Leitfaden für produzierende Unternehmen  – Leitfaden Dienstleistungsinnovation
  • Lercher, H./Terler, M./ Knöbl, W./Rehklau, A. (2012): Innovationsleitfaden – Erfassen von Kundenbedürfnissen. Integration von Kunden in den Innovationsprozess. Studienrichtung Innovationsmanagement. Ein Forschungsprojekt gefördert vom Land Steiermark. PDF herunterladen
  • Lercher, H./Breitfuß, G. (2011): KMU und Innovation. Gegensatz oder gelebte Praxis? In: Leadership. Wirtschaftsforum der Führungskräfte. 12/2011, S. 10.
  • Lercher, H./Rehklau, A.: Laws of Evolution als offensives Prognosewerkzeug für Geschäftsfelder. In: Hochschule Esslingen Innovationsmanagement: Zeitschrift für Innovationsmanagement in Forschung und Praxis; 2/2011.
  • Lercher, H. (2010) (Hrsg.): Innovationsmanagement in der Praxis. Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung. Band 5.Graz, Leykam Verlag.
  • Lercher, H./Terler, M./ Rehklau, A. (2010): Innovationsleitfaden Teil 2. Ideen realisieren – Ideen vermarkten. Junge Wirtschaft Steiermark.
  • Lercher, H./Rehklau, A. (2010): Lieber einfach gemeinsam erfolgreich als allein genial scheitern. Graz, Leykam Verlag
  • Lercher, H./Kummert, B.: Strategisches Innovationsmanagement für KMU. Ergebnisse des Forschungsprojekts STRATIM. In: WING Business, 1/2008, S. 11-14.  Link
  • Lercher, H./Kummert, B.: Strategisches Innovationsmanagement für KMU. Ergebnisse des Forschungsprojekts STRATIM.. In: Innovation Management, Nr. 4, S. 102-105, Mai 2008.
  • Lercher, H./Terler, M./ Rehklau, A. (2008): Innovationsleitfaden Teil 1. Ideen entwickeln – Ideen bewerten. Junge Wirtschaft Steiermark.

R&D With and For Businesses

CAMPUS 02 adapts its research and development activities to the needs of the industry. R&D at CAMPUS 02 is based on problem-oriented solution competence, structured and analytical procedures as well as innovative approaches on a scientific level. CAMPUS 02 is aware of industry demands and creates appropriate practical concepts and problem solutions, thus serving as a contact for entrepreneurs.

Find more general information on CAMPUS 02’s R&D services here.


The Degree Programme in Innovation Management’s services for companies

As a business partner, we closely work together with companies from all industries and provide our competences as a service to them. Our focus can be described as “systematic searching, designing and driving of innovations”.


Our core competences are in the following areas:

  • Systematic innovation: TRIZ methods and tools, trends, business innovations, business development
  • Innovation marketing: systematic recognition of customer needs, customer integration into the innovation process, market-oriented control of innovation processes
  • Intellectual business: integration of intellectual property into small and middle-sized companies’ operational management
  • Innovation leadership: Graz Innovation Model BIG Picture ™, Pictures of the Future, vision and strategy


We offer the following cooperation options according to your individual business objectives:

  • Projects in teaching
  • Bachelor theses
  • Master theses
  • Individual cooperation/solutions

Within the scope of the above mentioned options, a project team works on your specialist project tasks for approx. 2-10 months. Confidentiality of sensitive data is, of course, guaranteed and handled with individual confidentiality contracts if necessary.

Our Partners


  • RWTH Aachen
    • University Professor Frank Thomas Piller
  • Ca’ Foscari University of Venice
    • Senior Lecturer Carlo Bagnoli
  • University of Primorska, Koper
    • Professor Roberto Biloslavo
  • University of Natural Resources and Life Sciences Vienna
    • PD. Ulrich Müller

Competence Centres

  • TRIZ – Kompetenzzentrum Österreich


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