Research & Development

The research activities of the Degree Programme in Innovation Management follow current developments in innovation research and are continuously oriented towards three essential fields of research:

Development of innovation theories
Innovation theories attempt to explain the relationship between cause and effect in order to contribute to a better understanding of innovation process design.

(Further) Development and diffusion of systematic innovation approaches
In this research field, methods and tools are developed to help fulfil innovation tasks. Particularly topical examples of such systematic approaches are TRIZ and systematic innovation.

Empirical success factor research
By analysing empirical data, this type of research aims to gain universal knowledge for innovation success in the area of innovation management.

Core Research Areas

The degree programme’s core research areas are systematic innovation, innovation leadership and in particular, establishing practical innovation and procedure models. Current outputs include the Graz Innovation Model, BIG PictureTM, and the prediction tool Pictures of the Future.

R&D With and For Businesses

CAMPUS 02 adapts its research and development activities to the needs of the industry. R&D at CAMPUS 02 is based on problem-oriented solution competence, structured and analytical procedures as well as innovative approaches on a scientific level. CAMPUS 02 is aware of industry demands and creates appropriate practical concepts and problem solutions, thus serving as a contact for entrepreneurs.

Find more general information on CAMPUS 02’s R&D services here.


The Degree Programme in Innovation Management’s services for companies

As a business partner, we closely work together with companies from all industries and provide our competences as a service to them. Our focus can be described as “systematic searching, designing and driving of innovations”.


Our core competences are in the following areas:

  • Systematic innovation: TRIZ methods and tools, trends, business innovations, business development
  • Innovation marketing: systematic recognition of customer needs, customer integration into the innovation process, market-oriented control of innovation processes
  • Intellectual business: integration of intellectual property into small and middle-sized companies’ operational management
  • Innovation leadership: Graz Innovation Model BIG Picture ™, Pictures of the Future, vision and strategy


We offer the following cooperation options according to your individual business objectives:

  • Projects in teaching
  • Bachelor theses
  • Master theses
  • Individual cooperation/solutions

Within the scope of the above mentioned options, a project team works on your specialist project tasks for approx. 2-10 months. Confidentiality of sensitive data is, of course, guaranteed and handled with individual confidentiality contracts if necessary.

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