Focus
Automation Technology
- Industrial measurement technology and measurement automation
- Virtual methods and simulation in development
- Process optimisation with PLCs (Programmable Logic Controllers), mobile devices and RFID (Radio Frequency Identification)
- Optimisation of energy efficiency
- Development of prototypes and demonstrators
Innovation Management
- Innovation-oriented enterprise developmen
- Development of innovation methods and tools for SMBs
- Innovation and digitalisation
- Designing future scenarios and innovation strategie
- Sustainability and Innovation
- INNOLAB – Innovation monitoring, innovation support
Information Technologies & Business Informatics
- Smart Data Service Engineering- Development of new IT supported data based services
- Data Science
- Digital Business Models
Financial Accounting & Management Accounting
- Digitalisation of Accounting & Controlling in SME Practice
- Sustainable Corporate Governance & Social Responsibility:
- Concept development for sustainability controlling and reporting
Marketing & Sales
- Family businesses in digital transformation
- Digital Platform Marketing