Automation Technology
- Industrial measurement technology and measurement automation
- Virtual methods and simulation in development
- Process optimisation with PLCs (Programmable Logic Controllers), mobile devices and RFID (Radio Frequency Identification)
- Optimisation of energy efficiency
- Development of prototypes and demonstrators
R&D in Automation Technology
Innovation Management
- Systematic innovation
- Development of innovation methods and tools for SMBs
- Development of innovation models
- Designing future scenarios and innovation strategies
- Business model analysis and development
- Intellectual economy
- Realisation of ideas support (innolab)
R&D in Innovation Management
Information Technologies & Business Informatics
- Smart services
- Service engineering and Service 4.0TM *)
- Data science
- Digital business models
- Business process management
- Acceptance of technology
R&D in IT & Business Informatics
Financial Accounting & Management Accounting
- Management accounting & finance in SMBs’ practice: development of company-specific management accounting solutions
- Trusteeship & corporate risk management: corporate risk management, internal control and aspects of tax planning
- Sustainable management & corporate social responsibility: concept design for sustainable management accounting and reporting
R&D in Financial Accounting & Management Accounting
International Marketing & Sales Management
- Solutions for Austrian family businesses (FBs):
- Analyses, concepts, models, guidelines and recommendations of action
- Evaluation tools for developing relevant success factors
- Future-oriented internationalisation strategies
- Platform for networking and sharing experiences
- Special expertise in the following areas:
- Austrian Hidden Champions
- Gender Marketing
- Distribution channel management (focus on e-selling)
- Systematic marketing
- Strategic management
- Customer value management
R&D in International Marketing & Sales Management
