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  • atAutomation Technology

    Automation Technology

    Automation technology works at the interface between electronics, informatics, mechanical engineering and business. The challenge when automating technical processes is to produce an optimum mix between mostly conflicting aspects of time, cost, quality, resources and the environment. Here it is important to consider the whole system instead of optimising individual components independently from one another. Modular solutions are therefore becoming increasingly more important.

    Bachelor's Master's
  • innoInnovation Management

    Innovation Management

    Turn a flash of genius, a brilliant idea into success! As essential success factors, new innovations are constantly needed in businesses in order to gain a competitive edge. The best idea however, can only become a successful innovation if customer needs and market changes are considered. Therefore, it is becoming increasingly important for companies to employ business engineers that have systematic innovation skills.

    Bachelor's Master's Academical Course / Master Course (MBA)
  • iwiInformation Technologies & Business Informatics

    Information Technologies & Business Informatics

    One thing is certain: There is a lack of business informaticians, yet the demand in business continues to grow. In an increasingly complex professional world, specialising in only one field is no longer advantageous. Therefore, business informatics is becoming more important as the link between business and informatics.

    Bachelor's Master's Postgraduate Master Master Course
  • rwcFinancial Accounting & Management Accounting

    Financial Accounting & Management Accounting

    Business success and an efficient company organisation are not based on luck or coincidence, but on ideal strategic planning, leadership skills and state-of-the-art knowledge about processes in management accounting and business administration. The Degree Programme in Financial Accounting & Management Accounting offers cutting-edge and practice-oriented training based on the newest developments in the industry, equips you with the perfect tool kit to lead a company to success and move to top positions in international groups.

    Bachelor's Master's
  • msMarketing & Sales

    Marketing & Sales

    Take off with a career in supreme business fields!
    Do you enjoy talking to People?
    Would you like a successful professional career?
    Are you creative?
    Do you want to feel at home in all international markets?
    Yes? Then we have just the right degree programmes for you!

     

    Bachelor's Master's
  • AW Academic Vocational Training
Degree Programmes
Quicklinks
Research & Development

Focus

Automation Technology

  • Industrial measurement technology and measurement automation
  • Virtual methods and simulation in development
  • Process optimisation with PLCs (Programmable Logic Controllers), mobile devices and RFID (Radio Frequency Identification)
  • Optimisation of energy efficiency
  • Development of prototypes and demonstrators

 

R&D in Automation Technology

Innovation Management

  • Systematic innovation
  • Development of innovation methods and tools for SMBs
  • Development of innovation models
  • Designing future scenarios and innovation strategies
  • Business model analysis and development
  • Intellectual economy
  • Realisation of ideas support (innolab)

 

R&D in Innovation Management

Information Technologies & Business Informatics

  • Smart services
  • Service engineering and Service 4.0TM *)
  • Data science
  • Digital business models
  • Business process management
  • Acceptance of technology

 

R&D in IT & Business Informatics

Financial Accounting & Management Accounting

  • Management accounting & finance in SMBs’ practice: development of company-specific management accounting solutions
  • Trusteeship & corporate risk management: corporate risk management, internal control and aspects of tax planning
  • Sustainable management & corporate social responsibility: concept design for sustainable management accounting and reporting

 

R&D in Financial Accounting & Management Accounting

Marketing & Sales

  • Solutions for Austrian family businesses (FBs):
    • Analyses, concepts, models, guidelines and recommendations of action
    • Evaluation tools for developing relevant success factors
    • Future-oriented internationalisation strategies
    • Platform for networking and sharing experiences
  • Special expertise in the following areas:
    • Austrian Hidden Champions
    • Gender Marketing
    • Distribution channel management (focus on e-selling)
    • Systematic marketing
    • Strategic management
    • Customer value management

 

R&D in International Marketing & Sales Management