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Focus

Automation Technology

  • Industrial measurement technology and measurement automation
  • Virtual methods and simulation in development
  • Process optimisation with PLCs (Programmable Logic Controllers), mobile devices and RFID (Radio Frequency Identification)
  • Optimisation of energy efficiency
  • Development of prototypes and demonstrators

 

Innovation Management

  • Systematic innovation
  • Development of innovation methods and tools for SMBs
  • Development of innovation models
  • Designing future scenarios and innovation strategies
  • Business model analysis and development
  • Intellectual economy
  • Realisation of ideas support (innolab)

 

Information Technologies & Business Informatics

  • Smart services
  • Service engineering and Service 4.0TM *)
  • Data science
  • Digital business models
  • Business process management
  • Acceptance of technology

 

Financial Accounting & Management Accounting

  • Management accounting & finance in SMBs’ practice: development of company-specific management accounting solutions
  • Trusteeship & corporate risk management: corporate risk management, internal control and aspects of tax planning
  • Sustainable management & corporate social responsibility: concept design for sustainable management accounting and reporting

 

International Marketing & Sales Management

  • Solutions for Austrian family businesses (FBs):
    • Analyses, concepts, models, guidelines and recommendations of action
    • Evaluation tools for developing relevant success factors
    • Future-oriented internationalisation strategies
    • Platform for networking and sharing experiences
  • Special expertise in the following areas:
    • Austrian Hidden Champions
    • Gender Marketing
    • Distribution channel management (focus on e-selling)
    • Systematic marketing
    • Strategic management
    • Customer value management

 

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